Brand Positioning. Connecting Marketing Strategy and Communications, Paperback - Karel Jan Alsem

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"Published in Dutch by Noordhoff Publishers, 1993, 2017."

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Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

DescriptionUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding pers...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

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Publisher: De GruyterAuthor(s): Tom WilliamsIllustration(s): 109 Illustrations, color; 30 Tables, black and whiteNumber of pages: 620Publication da...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

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Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

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DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

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Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

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"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

Contributor(s): Author: Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition,...

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Reducere. SOCIAL MEDIA MARKETINGToday, platforms like Facebook, Twitter, and Instagram are making it amazingly easy for businesses to convey their message, i...

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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing indust...

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Simona Gabriela Buzatu 978-606-94886-5-2

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digi...

Contributor(s): Author: Brian W. KernighanThis book explains how today's computing and communications world operates, from hardware through softwar...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

A collection of drama and immersive theatre inspired activities for parents or carers of autistic children. Following the 3C pathway of Connecting,...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

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Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionA Funny, Inspirational Book About How To Build A Brand#1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous...

B RAND. Jocul antreprenorial la alt nivel a fost scrisa din necesitate, fiind primul ghidcomplet in limba romana despre branding, dedicat antrepren...

Reducere. Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

- A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? A...

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