Advanced Brand Management - 3rd Edition: Building and Implementing a Powerful Brand Strategy - Paul Temporal

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Reducere. Ever wonder what makes household names like Oprah, Ellen, or Beyonc so powerful?It's all about influencer branding, and Laura Bull will tell you ev...

Reducere. A better development and implementation framework for credit risk scorecards Intelligent Credit Scoring presents a business-oriented process for th...

This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful bran...

Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the persona...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

Publisher: De GruyterAuthor(s): Tom WilliamsIllustration(s): 109 Illustrations, color; 30 Tables, black and whiteNumber of pages: 620Publication da...

Reducere. Create a strong brand DNA--and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're ...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, throug...

Reducere. DescriptionBRAND YOU Master Your Social Media A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand This...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

Managementul brandului - Catalin Mihail Barbu

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...

Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, moti...

Develop a complete understanding of the core concepts and frameworks of risk management with this guide designed for emerging professionals and stu...

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campa...

Reducere. DescriptionWhat does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take...

Reducere. DescriptionThe Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your busine...