Digital Marketing: Strategy and Tactics - 2 ed, Hardcover - Jeremy Kagan

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...

DescriptionUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding pers...

Reducere. This is the second book of the Thinkers' Chess Academy series. In the first book we started at a beginner's level with checkmates in 1, 2 or 3 move...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

The ultimate guide on leadership from the number one New York Times bestselling co-author of Extreme Ownership and The Dichotomy of Leadership.

Reducere. In this one-of-a-kind atlas, scores of archival maps and dozens of newly created maps trace the battles, political turmoil, and great themes of Ame...

Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible res...

Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere, with this practical resource.

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy ...

Reducere. If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in prin...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Highly illustrated, Amphibious Warfare takes the reader through the different stages of an amphibious campaign chapter by chapter, illustrating eac...

Publisher: Pearson Education LimitedAuthor(s): Fiona Ellis-ChadwickNumber of pages: 560Publication date: 2022Dimensions: 197 x 264 x 23Cover type: ...

This Massively Multiplayer Online Role-Playing Game (MMORPG) has been one of the most played and liked online games since the mid 2000's. The game ...

A global account of military strategy throughout history, from imperial strategies to those of anti-imperial insurgents

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...

Reducere. DescriptionThe Organizational Weapon is a classic study of the methods, propaganda, and institutions which create infiltration and eventually coopt...

Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industr...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

This book investigates the drivers, tactics and strategy that propel the Trump administration's foreign policy.Publisher: Taylor & Francis LtdAutho...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revise...

DescriptionNo more instructive campaign than the Russo-Japanese War of 1904 could be selected for the student of early 20th century military histor...

Publisher: Cengage Learning EMEAAuthor(s): Richard (Reader in Strategy at the Said Business School, University of Oxford) WhittingtonNumber of page...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Ciara SuttonPublication date: 2017Dimensions: 263 x 196 x 24Cover type: Paperback / softbackRed...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

Reducere. DescriptionDoes any of this sound familiar to you? 1. You sit down every week staring at that blinking cursor wondering what to send your email lis...