Marketing Management and Strategy. 4 ed, Paperback - Phil Stern

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Orville WalkerNumber of pages: 576Publication date: 2012Dimensions: 202 x 253 x 17Cover type: P...

Are you planning to move from projects to products? Do you relish listening to your customers? Does the curiosity urge the creativity in you to sol...

Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better w...

Publisher: Taylor & Francis LtdAuthor(s): Jim (Westminster University, UK) BlytheIllustration(s): 74 Line drawings, color; 100 Tables, color; 74 Il...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Gabler VerlagAuthor(s): Heribert MeffertIllustration(s): BibliographyNumber of pages: 490Publication date: 1994Dimensions: 244 x 172 x 2...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 832Publication date: 2021Dimensions: 216 x 275 x 32Cover type: Paperbac...

Publisher: McGraw-Hill EducationAuthor(s): Mona FitzsimmonsIllustration(s): 189 Illustrations, unspecifiedNumber of pages: 544Publication date: 202...

Publisher: Pearson Education LimitedAuthor(s): Siew-Meng LeongNumber of pages: 960Publication date: 2017Dimensions: 275 x 215 x 30Cover type: Paper...

Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theo...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.Publ...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 352Publication date: 2015Dimensions: 190 x 232 x 18Cover type: Paperbac...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

Publisher: Elsevier - Health Sciences DivisionAuthor(s): Seungmug (The University of Texas, Arlington Department of Criminology and Criminal Justic...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision m...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introducti...

Publisher: McGraw-HillAuthor(s): Dwayne GremlerPublication date: 2020Dimensions: 197 x 261 x 25Cover type: Paperback / softbackRedescopera farmecul...

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a busi...

Publisher: Pearson Education LimitedAuthor(s): Raymond BrooksNumber of pages: 656Publication date: 2022Dimensions: 218 x 278 x 35Cover type: Paperb...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and sh...

Reducere. Gain a better business acumen today Ever since man began attaching value to objects, he has been trading, business has been around, and more import...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Beech Publishing HouseAuthor(s): Joseph Dr. BattyIllustration(s): detailed diagrams, forms reportsNumber of pages: 268Collection: Manage...

Publisher: Pearson Education LimitedAuthor(s): Josielyn WalkerNumber of pages: 712Publication date: 2013Dimensions: 279 x 217 x 27Cover type: Paper...

Provides an introduction to the core principles of economics. This book offers explanations making it easy for non-specialist students taking econo...

Publisher: Elsevier - Health Sciences DivisionAuthor(s): Andrew W (Saudi Aramco, Dhahran, Saudi Arabia) BatchelorNumber of pages: 884Publication da...

This new edition covers sustainable aquaculture development, culture systems, hatchery methods, reproductive strategies, harvesting and many other ...

Reducere. FREE BONUS Included How to be a better leader? Supply Chain Management The supply chain is not a new concept for economists. The idea of the supply...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy ...

Reducere. Lynda M. Applegate Robert D. Austin Deborah L. Soule 0071263191

DescriptionThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing...