Marketing Planning & Strategy. A Practical Introduction, Paperback - John Dawes

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

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Computational approaches offer exciting opportunities for us to do social science differently. This beginner's guide discusses a range of computati...

Reducere. Who should read this book? Leaders and aspiring leaders of organizations. Lead others more effectively by understanding, planning, and implementing...

Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

Learn how to plan, implement and measure an effective performance management strategy with this essential guide from the HR Fundamentals series.

DescriptionLiterary Theory: A Practical Introduction, Third Edition, presents a comprehensive introduction to thefull range of contemporary approac...

Provides a practical and richly informative introduction to feature writing and the broader context in which features journalists operate. As well ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A beginner's guide to the corpus analysis of style in texts

DescriptionAn accessible primer on how to create effective graphics from dataThis book provides students and researchers a hands-on introduction to...

The definitive guide to the skills and techniques used when working with children experiencing emotional problems, this book covers all you need to...

Spiritual direction has been an intrinsic part of the Christian tradition since the earliest days of the church when desert mothers and fathers wer...

Reducere. This is a unique book for woodcarvers. Master woodcarver Chris Pye digs deeply into the process of relief carving by pulling apart a single subject...

A hands-on, practical toolkit for students, this is a complete guide to the practice of sports journalism across all platforms.

Develop an effective coaching culture with this essential guide from the HR Fundamentals series that empowers your workforce to achieve higher perf...

With new case studies, research and scholarship, the fourth edition of this text introduces communication theory and illustrates how it can be appl...

Reducere. The magic of the Necronomicon is based on dreams, visions and transmissions from planes and dimensions beyond the world as we know it, channeled an...

DescriptionApplicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and meth...

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Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Agent-based modeling is a new technique for understanding how the dynamics of biological, social, and other complex systems arise from the characte...

Reducere. This new edition of Betsy Parrish's Teaching Adult ESL: A Practical Introduction, provides a comprehensive and accessible overview of teaching prin...

Publisher: Peepal Tree Press LtdAuthor(s): Kwame DawesNumber of pages: 450Publication date: 2022Dimensions: 136 x 206 x 40Cover type: Paperback / s...

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing ...

Publisher: Taylor & Francis LtdIllustration(s): 17 Line drawings, black and white; 24 Tables, black and whiteNumber of pages: 274Publication date: ...

Business Planning and Control: Integrating Strategy, Accounting and People provides an introduction to core areas of management accounting and busi...

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognized you. What are you working on? What's that? "Whatever the sales team needs to...

THE ULTIMATE MBA BOOK distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of e...

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect t...

DescriptionUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding pers...

This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour!

The American Era: Power and Strategy for the 21st Century - Robert J. Lieber

City planning is a practice and a profession. It is also a set of goals and--sometimes utopian--aspirations. Formal thought about the shaping of ci...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

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Distilling the ideas of the greatest military theoreticians of history, including Sun Tzu, Niccolo Machiavelli, and Carl von Clausewitz, Antulio J....

Reducere. Your guide to personalized, purposeful retirement planning Preparing for retirement is so much more than just organizing your finances. With this u...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

Reducere. DescriptionSales negotiation is eternally and constructively tied to consultative selling. So, we must always be very mindful of the power and stre...

Offers a roadmap for designing and orchestrating vibrant software platform ecosystems. This book offers actionable tools to develop your own platfo...

Are you planning to move from projects to products? Do you relish listening to your customers? Does the curiosity urge the creativity in you to sol...

Reducere. Algorithmic Trading with Python discusses modern quant trading methods in Python with a heavy focus on pandas, numpy, and scikit-learn. After estab...

This Element is an attempt to contribute to the extant literature on boards and corporate governance by exploring in detail the active involvement ...

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and...

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This edition of the Knowledge Quiz series will help students to effectively drill the essential facts necessary for success in A-level Chemistry.Pu...