Marketing Strategy and Management. 5th ed. 2014, Paperback - M. Baker

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

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Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire a...

This exciting new addition to the series, Volume 15: Modern Water Resources Engineering , has been designed to serve as a water resources engineeri...

The most comprehensive textbook and detailed presentation of the lab techniques organic chemistry students need to know.Publisher: Macmillan Learni...

Reducere. Lynda M. Applegate Robert D. Austin Deborah L. Soule 0071263191

Publisher: McGraw-Hill Education - EuropeAuthor(s): Orville WalkerNumber of pages: 576Publication date: 2012Dimensions: 202 x 253 x 17Cover type: P...

Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and sh...

Publisher: Macmillan LearningAuthor(s): Alan M. TaylorIllustration(s): Approx. 880 p.Publication date: 2021Dimensions: 216 x 280 x 27Cover type: Pa...

Publisher: Macmillan LearningAuthor(s): Alan M. TaylorIllustration(s): Approx. 495 p.Publication date: 2021Dimensions: 216 x 275 x 25Cover type: Pa...

Reducere. "I am persuaded that the Church, as the steward of this gospel, holds the key to justice in our society. Either justice will come through us or it ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book provides a critical approach to sport-for-development, acknowledging the potential of this growing field but emphasising challenges, prob...

Publisher: Springer ViewegAuthor(s): Carsten KleinerIllustration(s): Bibliography; 2 Tables, black and white; 5 Illustrations, black and whiteNumbe...

Publisher: Gabler VerlagAuthor(s): Heribert MeffertIllustration(s): BibliographyNumber of pages: 490Publication date: 1994Dimensions: 244 x 172 x 2...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 832Publication date: 2021Dimensions: 216 x 275 x 32Cover type: Paperbac...

In addition, it provides an overview of the roles and perspectives of different health professionals across a broad rangeof expertise: education, h...

Arguing that the suffering of combatants is better understood through philosophy than psychology, as not trauma, but exile, this book investigates ...

Therefore, for identification of species, a key to genera and species provides concise information to identify the lichen species based on their mo...

Publisher: McGraw-Hill EducationAuthor(s): Mona FitzsimmonsIllustration(s): 189 Illustrations, unspecifiedNumber of pages: 544Publication date: 202...

This new study explores how British youth was made, and how it made itself, over the nineteenth and twentieth centuries. Highlighting both change a...

Publisher: Pearson Education LimitedAuthor(s): Siew-Meng LeongNumber of pages: 960Publication date: 2017Dimensions: 275 x 215 x 30Cover type: Paper...

Reducere. Contributor(s): Author: Joseph M. WilliamsAuthor: Joseph Bizup Style: The Basics of Clarity and Grace reflectsthe wisdom and clear authorial voice ...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

Why do policy actors create branded policy ideas like Big Society and does launching them on Twitter extend or curtail their life? This book reveal...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 352Publication date: 2015Dimensions: 190 x 232 x 18Cover type: Paperbac...

Publisher: MznlnxAuthor(s): & Decenzo Robbins & DecenzoNumber of pages: 132Publication date: 2009Dimensions: 209 x 279 x 13Cover type: Paperback / ...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

THE ULTIMATE MBA BOOK distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of e...

Publisher: HSE BooksAuthor(s): Great Britain: Health and Safety ExecutiveNumber of pages: 84Collection: Legislation seriesPublication date: 2014Dim...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

Reducere. Contributor(s): Author: Richard L. EpsteinAuthor: Michael RooneyIllustrator: Alex RaffiThis fifth edition of Critical Thinking by the noted logicia...

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a busi...