AI Strategy for s and Marketing. Connecting Marketing, s and Customer Experience, Paperback - Katie King

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

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Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

DescriptionArtificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations...

DescriptionGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals ...

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Reducere. DescriptionThe customer experience revolution has begun Businesses that provide an extraordinary customer experience are more profitable and sustai...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...

Reducere. Contributor(s): Author: Chad S. WhiteEmail marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifi...

Publisher: John Wiley & Sons IncAuthor(s): George S. DayNumber of pages: 768Publication date: 2020Dimensions: 203 x 254 x 30Cover type: Paperback /...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

Includes bibliographical references and index.

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Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

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Publisher: BenBella BooksAuthor(s): Mike KaputNumber of pages: 256Publication date: 2022Dimensions: 160 x 237 x 28Cover type: HardbackRedescopera f...

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Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pr...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Reducere. The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing th...

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing ...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker ...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

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An interesting and insightful book - essential reading for all marketeers.

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...