International Marketing Strategy: Analysis, Development and Implementation. 9 ed, Paperback - ***

Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many ...

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable sty...

What do companies like Google, Uber, Trello, LinkedIN, Huawei, Flixbus or Holiday Check have in common? They all belong to the successful companies...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

Reducere. Change is necessary for organizations to continue to thrive and grow, but how do you pivot strategy and increase adoption to remain relevant?A comp...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

Reducere. From conceptual and programmatic underpinnings to lived experiences of faculty, students, nurse executives, and bedside nurses. Transforming Nursin...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

DescriptionStrategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training,...

Reducere. Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company's ...

Reducere. Learn competitive business strategy from the best.According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of insti...

Reducere. Winner of a TraderPlanet STARR award for Best Trading Book of 2016 Higher Probability Commodity Trading takes readers on an unprecedented journey t...

Publisher: Cengage Learning, IncAuthor(s): Cliff (Virginia Polytechnic Institute and State University) RagsdaleNumber of pages: 864Publication date...

Reducere. If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in prin...

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise a...

Publisher: Cengage Learning, IncAuthor(s): Annie CuiNumber of pages: 720Publication date: 2022Dimensions: 216 x 278 x 39Cover type: Paperback / sof...

Publisher: McGraw-HillAuthor(s): Philip CateoraPublication date: 2021Dimensions: 195 x 263 x 31Cover type: Paperback / softbackRedescopera farmecul...

Publisher: McGraw-Hill EducationAuthor(s): Steven HartleyPublication date: 2021Dimensions: 215 x 275 x 22Cover type: Paperback / softbackRedescoper...

Reducere. Contributor(s): Created by: IibaThe Business Analysis Competency Model(R) version 4: identifies the behaviours and techniques associated with each ...

A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strateg...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Donald BaackNumber of pages: 472Publication date: 2021Dimensions: 217 x 276 x 25Cover type: Paperbac...

Publisher: Pearson Education LimitedAuthor(s): Michael MelvinNumber of pages: 424Publication date: 2012Dimensions: 202 x 254 x 26Cover type: Paperb...

Publisher: Bloomsbury Publishing PLCNumber of pages: 520Publication date: 2021Dimensions: 156 x 233 x 41Cover type: Paperback / softbackEditor(s): ...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit ou...

Publisher: Pearson Education LimitedAuthor(s): Wolter FabryckyNumber of pages: 848Publication date: 2013Dimensions: 275 x 216 x 28Cover type: Paper...

Publisher: Pearson Education LimitedAuthor(s): Timothy SauerNumber of pages: 612Publication date: 2013Dimensions: 274 x 216 x 20Cover type: Paperba...

Publisher: Pearson Education LimitedAuthor(s): Jerrold ZarNumber of pages: 760Publication date: 2013Dimensions: 273 x 215 x 26Cover type: Paperback...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...