Marketing Strategy. Overcome Common Pitfalls and Create Effective Marketing, Paperback - Jenna Tiffany

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Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

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Reducere. The planning guide marketers have relied on for two decades--updated and expanded For more than 20 years, The Successful Marketing Plan has been th...

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Reducere. Content Doesn't Have To Be Difficult...Here's how to make it easier: -No more late night/early morning deadlines-No more writing for the sake of it...

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the m...

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Reducere. Would you like to learn proven methods to make great money blogging, by using the best practices in affiliate marketing and leveraging your content...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

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Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

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Reducere. In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House....

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

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Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

Reducere. Martin Lindstrom calls the One-Page Marketing Blueprint "One page of gold This book offers a simple and valuable one-page blueprint that essentiall...

Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...

Reducere. As computing in general and mobile computing in particular are rising, the app industries are booming. This book serves as a guide to beginners in ...

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Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enab...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

DescriptionUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding pers...

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Publisher: Future Press Verlag und Marketing GmbHNumber of pages: 656Publication date: 2022Dimensions: 225 x 288 x 43Cover type: HardbackRedescoper...

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Spons...

Publisher: World Scientific Publishing Co Inc (USA)Author(s): Christopher (.) LovelockNumber of pages: 684Publication date: 2021Dimensions: 259 x 3...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Veti face cunostinta cu teme, obiective si strategii proprii marketingului, totodata veti afla notiuni de baza privind studiul de marketing. Un mar...

Companiile americane cheltuiesc pe marketing mai multi bani (235 de miliarde de dolari pe an) decat intreg PIB-ul Mexicului. Si totusi, consumatori...

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing rea...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognized you. What are you working on? What's that? "Whatever the sales team needs to...

Reducere. Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle...