International Brand Strategy: A Guide to Achieving Global Brand Growth, Paperback - Sean Duffy

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market....

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Publisher: De GruyterAuthor(s): Tom WilliamsIllustration(s): 109 Illustrations, color; 30 Tables, black and whiteNumber of pages: 620Publication da...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

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Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary fr...

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. I...

Reducere. Steve Guest's latest book, 'A Personal Brand Story, ' comes hot off the heels from his Amazon #1 Global Sensation 'Top Biller - The Life of a Recru...

Reducere. DescriptionGood brand is just good business.Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our c...

Reducere. DescriptionBRAND YOU Master Your Social Media A Step-by-Step Guide To Create A Powerful Social Media Presence To Establish Your Personal Brand This...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

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Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with rema...

Reducere. In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research ...

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt...

Reducere. Why Won't He Look at Me?: A Book for Children Struggling to Understand Autism, Paperback

Reducere. Marketing Manager's Guide to Successful Brand Marketing"Scott Miller offers tangible insights and practical steps to make sure your product finds t...

Contributor(s): Author: Shirra SmilanskyThe immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition,...

Reducere. Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it c...

DescriptionForget everything you've been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand s...

Reducere. Ever wonder what makes household names like Oprah, Ellen, or Beyonc so powerful?It's all about influencer branding, and Laura Bull will tell you ev...

DescriptionHappiness and Positive Leadership Coach JoAnna Brandi has created a delightful gift book that offers 54 unique ideas that can take your ...

In You brand: Confident Anywhere, Julia Goodman, one of the world's top communication coaches, has written a unique and maverick manual for persona...

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campa...

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A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumer...

Reducere. *** This is the full color edition of this book with color photos and slides to go with the stories and examples ***When we think of deserts, we th...

AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea your company's purpose is t...

Reducere. This book is for anyone that wants to start a brand or learn how to get run of t-shirts printed for a great price.This book does not take forever t...

Reducere. Solo-professionals are the brand of their business. Whether you are just starting out or have been a solo-professional for years, this step-by-step...

Reducere. What is the legacy you want to leave? So often we get bogged down with what we need to get done that we lose sight of why we are doing it. We are m...