Marketing Communications: Objectives, Strategy, Tactics, Paperback - John R. Rossiter

DescriptionUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding pers...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

A major new study looking at the catalysing role of workers' inquiries in the rebirth of a global labour movement from belowEditor(s): Robert Ovetz

* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing indust...

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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing ...

Reducere. This is the second book of the Thinkers' Chess Academy series. In the first book we started at a beginner's level with checkmates in 1, 2 or 3 move...

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Reducere. Rorie is the only person to have been featured on the cover of CIO Magazine twice, has held more than twenty interim and permanent CTO ] CIO roles ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. OKRs are about goals bigger than the next story. OKRs prioritise purpose and strategy over backlogs. Objectives are big goals; key results are smal...

This book teaches basic tactical ideas such as the fork, pin, and discovered attack, and introduces general ideas such as elimination, immobilizati...

Publisher: John Wiley & Sons Australia LtdAuthor(s): R FORLEENumber of pages: 320Publication date: 2022Dimensions: 152 x 229 x 25Cover type: Paperb...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

Raise your chess to the next level with this program of 600 instructive and challenging exercises covering all aspects of the game. This book will ...

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

Publisher: Bob Breen AcademyAuthor(s): Bob BreenIllustration(s): 490 photographs, 13 illustrationsNumber of pages: 144Publication date: 2009Dimensi...

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digi...

The ultimate guide on leadership from the number one New York Times bestselling co-author of Extreme Ownership and The Dichotomy of Leadership.

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

THE ULTIMATE MBA BOOK distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of e...

Reducere. Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal value...

Identification of Cosmonauts' and Chinese astronauts' autographs is very difficult to those of us who don't read their language. This guidebook is ...

Over 4, 000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-mar...

Reducere. "Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the how of ...

Reducere. "Radical Focus is a must-read for anyone who wants to accomplish out-sized results. Christina does a great job showing both the why and the how of ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...