International Marketing. Strategy development and implementation, Paperback - Carl Arthur Solberg

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Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

What do companies like Google, Uber, Trello, LinkedIN, Huawei, Flixbus or Holiday Check have in common? They all belong to the successful companies...

Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many ...

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Officially supported and endorsed by the Theraplay Institute, this handbook provides concrete, practical assistance from international experts on d...

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The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise a...

This study deals with an underexplored area of the emerging technologies debate: robotics in the healthcare setting. The author explores the role o...

The bestselling guide to qualitative research, updated and expanded Qualitative Research is the essential guide to understanding, designing, conduc...

Relational Database Design and Implementation: Clearly Explained, Fourth Edition, provides the conceptual and practical information necessary to de...

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Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Karl (Professor of Urban and Regional Planning, University of Hawaii, Manoa, USA) KimNumber...

The first book in the last 25 years that provides a comprehensive and systematic introduction to the basics of modern cure models, including estima...

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AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...

DescriptionStrategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training,...

Reducere. DescriptionOperations and Supply Chain Strategy is crucial for the success of organizations in the context of Industry 4.0. Operations and Supply C...

Reducere. With over 1, 000 pages covering all fundamental and practical HVAC design procedures and methods, this classic reference is packed with details and...

Reducere. Is your business struggling to meet its growth plans? When your marketing and sales departments have different goals and strategies your company's ...

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Reducere. The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps...

Reducere. Learn competitive business strategy from the best.According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of insti...

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Reducere. If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in prin...

A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strateg...

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...