Brand Tuned: The New Rules of Branding, Strategy and Intellectual Property, Paperback - Shireen Smith

- A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? A...

Brings legal, religious, ethical, and political perspectives to bear on debates about biotechnology patents or 'patents on life'. With internationa...

Reducere. DISCOVER THE BENEFITS THAT A CONSISTENT BRAND IDENTITY BRINGS TO YOUR BUSINESS TO INCREASE SALES AND ACHIEVE SUCCESS.Are you searching for the perf...

Reducere. Contributor(s): Author: Todd HewlinAuthor: J. B. WoodAuthor: Thomas LawIf you're a tech company, the most dramatic effect of megatrends like cloud ...

Publisher: Straightforward PublishingAuthor(s): Matthew WardNumber of pages: 180Publication date: 2021Dimensions: 209 x 148 x 21Cover type: Paperba...

AN INSTANT NEW YORK TIMES BESTSELLER Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer "Gretchen ...

Reducere. Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing...

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This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work...

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic plann...

This supercharged new edition of The New Rules of Lifting features all-new workouts to build maximum muscle in both men and women. Lou Schuler and ...

"Essential reading for COVID times. . . . The tool we all need right now: a smart, straightforward guide that speaks directly to the question: How ...

In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning an...

Reducere. By: Committee on Public Information, Section on Intellectual Property Law, American Bar Association. OVERVIEW Because of their inherent role as cre...

Reducere. GET THE LOVE YOU WANT FROM THE GUY YOU WANT She walks into a room and heads turn. Conversations stop. Drinks spill. The man you've been trying to t...

Reducere. Highlights the variety of opportunities that firms may have in the innovation and new business development with external actors. This book shows re...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

A wide-ranging critique of the concept and practice of intellectual property.

This book examines the positive linkage between intellectual property and competition in jurisdictions worldwide, surveying developments and policy...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regu...

Reducere. DescriptionA contemporary guide to sex education that answers the most pressing questions teens and young adults have about dating, relationships, ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Celebrating over 30 years as the market-leading series, Blackstone's Statutes have an unrivalled tradition of trust and quality. With a rock-solid ...

DescriptionPicture this: a calm, chill pregnancy book with the magical soothing powers of a yoga class. That's the approach of The New Rules of Pre...

Reducere. How do artistic experiments with artificial intelligence problematize human-centered notions of creative agency, authorship, and ownership? Offerin...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Lessons and insights into how IP is inspiring and fuelling the next wave of high growthGrowth is ever more centred on intellectual property. In tec...

Craving power and embittered by jealousy, Hui's stepmother, the great sorceress Isetnofret, and Hui's own brother Qen, orchestrate the downfall of ...

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with rema...

It is very easy to infringe intellectual property rights without meaning to. This book introduces the concept of 'IP accidents', for example orphan...