Malcolm McDonald on Marketing Planning. Understanding Marketing Plans and Strategy, Paperback - Malcolm McDonald

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works i...

DescriptionMalcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are c...

Planificarea de marketing prin exemple - Malcom McDonald

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...

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Publisher: ABC-CLIOAuthor(s): A. Coskun SamliNumber of pages: 373Publication date: 1989Dimensions: 158 x 236 x 29Cover type: HardbackRedescopera fa...

Contributor(s): Author: Jason McDonald Ph. D.Social Media Marketing FREE Tools 2018 Edition of the Popular Social Media Marketing Toolbook Leverage...

Reducere. Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of s...

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measu...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

Reducere. DescriptionThe chess world has been blessed by a number of wonderful strategists, and in Chess Secrets: The Giants of Strategy, Neil McDonald decid...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and ...

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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing ...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

DescriptionAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their ...

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to mode...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a ...

Reducere. Who should read this book? Leaders and aspiring leaders of organizations. Lead others more effectively by understanding, planning, and implementing...

Reducere. In Getting Along with Horses: An Evolution in Understanding, you will be challenged to reframecommonly held beliefs about the most effective ways t...

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, funct...

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Publisher: Cengage Learning EMEAAuthor(s): Alexandra (Course Director in Hospitality Management in the School of Events, Tourism and Hospitality at...

Reducere. For too many Christians, Revelation is a closed book-they have considered its mysteries and symbols too difficult to understand, and have in effect...

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Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of ma...

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Reducere. It's 1933 in Berlin. The Nazis have seized power, and for thirteen-year-old Amelie Mayer life is changing in ways she never could have imagined.Her...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

Surveys the life and work of the successful Irish novelist and short story writer whose career was launched with the 1963 publication of ""The Barr...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...