This is Marketing, Hardcover

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing p...

Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...

Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...

Reducere. From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cra...

Reducere. What if you could earn a few extra thousands of dollars per month?Nobody is born knowing how to earn money online. But the truth is, you can create...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Make Massive Profits - Build an Affiliate Marketing Money Machine ***2019 Up To Date*** Are you curious about the affiliate marketing lifestyle? Wo...

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start followin...

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books ...

Description#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth ...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introducti...

Reducere. Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to...

Reducere. This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of ...

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-d...

Reducere. The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumer...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that en...

Reducere. Gain Influence and Deliver ResultsSway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enabl...

Affiliate Marketing (as a method of earning money through the Internet) has been around for more than two decades and people are still using the sa...

Reducere. The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern ...

Description8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...

Reducere. Contributor(s): Author: DMD Mph Dr Ann Marie GorczycaMARKETING The business of dentistry is more competitive than ever. An understanding of marketi...

Reducere. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate...

DescriptionTHE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker'...

Reducere. In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For ...

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...

DescriptionGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals ...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior Lon...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

Reducere. What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed wh...

Reducere. The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectation...

Reducere. DescriptionEvery leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story o...

Reducere. DescriptionLooking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK In the world of marketing and sales, there are few names more r...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

DescriptionContaining more than 800 photographs, Airliner Models chronicles the use of professionally made airliner models in the marketing of air ...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, c...

Reducere. ★★ Beverage Development + Beverage Marketing + Sales and Distribution ★★ HACK THE BEVERAGE INDUSTRY ���� Are You Ready to Disrupt the Beverage Indu...

This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...

Reducere. Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a ca...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

A 21-day devotional journey for female entrepreneurs written to increase your walk with God while applying spiritual principles to your life and bu...

Reducere. DescriptionThanks to the rise of the internet, it is now easier than ever for brands to target large groups of consumers with marketing messages.Th...

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-...

Reducere. Horticulture refers to the agriculture of plants for various purposes such as food, materials, beauty and comfort. It also includes the growing of ...

Reducere. Sophia loves going to the Farmers Market every week. There are lots of things to see and do, and when she meets up with her friends, she loves it e...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. DescriptionStorey's Guide to Raising Sheep is the best-selling, most trusted reference for farmers and backyard homesteaders with any size flock. T...

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded ...

Reducere. Dave Ramsey's Complete Guide to Money covers the A to Z of Dave's money teaching, including how to budget, save, dump debt, and invest. If you're l...

Reducere. Your business is solving the wrong problems. The nuclear triad of People, Process and Technology has been foundational to solving business problems...

Reducere. If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold ...

Reducere. DescriptionFrom Idea to Reality: An Entrepreneur's Guide to Meaningful Business Growth"A navigational blueprint and a step-by-step guide to buildin...

Reducere. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company...

Video Smart: Make smartphone videos like a pro, is a practical 5-step guide to creating effective business videos with the one camera that's always...

Reducere. The phrase "He's got a lot of moxie " is taken to mean that one has nerve, vigor, and grit. And unless born and raised in New England, Americans ar...

Reducere. Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers ar...

Reducere. Freelance writing is an upcoming source of employment, especially in the cultural economy. Freelance writers are self-employed and freelance writin...

Reducere. With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message. They now share that power with cust...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Reducere. The management of the business is known as business management. It is associated with planning, organizing, leading, and controlling a business ent...

Reducere. DescriptionIn this book, you'll find all the information you need to get off the ground. We'll cover everything from ideation to manufacturing to s...

This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concept...

Reducere. Business communication is the exchange of information aimed at promoting an organization's goals, objectives, aims, and activities. It focuses on i...