The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising, Hardcover - Kevin McTigue

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Reducere. Creating Schools That Thrive is a comprehensive guidebook for designing strategy and catalyzing change. Since 2010, Stephanie Rogen and her group, ...

Reducere. About the AuthorDR. TONY EVANS is the founder and senior pastor of Oak Cliff Bible Fellowship in Dallas, founder and president of The Urban Alterna...

Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communica...

Are you frustrated of not able to start what you put your mind too?Angered by your cluttered mind and waste the day away doing non-essential work? ...

Reducere. Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the pro...

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENC...

Reducere. DescriptionPraise for Building Better Boards "Building Better Boards bridges the gap between talk and action. A must-read for board members, CEOs, ...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

Publisher: Berrett-Koehler PublishersAuthor(s): Laura L. KangasNumber of pages: 240Publication date: 2022Dimensions: 159 x 237 x 23Cover type: Hard...

Reducere. Change your thinking about running. Is running really harmful to your joints? Do you suffer from common running injuries and wonder why? You can av...

Reducere. IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepre...

How to close the gap between strategy and execution Two-thirds of executives say their organizations don't have the capabilities to support their s...

Reducere. Discover the Pattern in Heaven to Financial Abundance God is building His Kingdom on the Earth and He is inviting you to join Him God has placed yo...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Presents step-by-step instructions for seven projects to make doughy, slimy toys, including bouncy putty, glow-in-the-dark goo, and scented play do...

Description***INCLUDES 12 CUT-OUT TEMPLATES ***Exciting, Eco-Conscious Crafts with Stuff You Already Have Transform paper rolls, egg cartons, newsp...

A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains ho...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

If you're an Interior designer or creative entrepreneur, you'll discover how to achieve your business dream more easily if you apply the straightfo...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old g...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

Plicul Creativ este o noutate absoluta ce se adreseaza copiilor de gradinita si scoala primara. Fiecare KIT din cadrul colectiei contine 3 proiecte...

Reducere. Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond...

Publisher: McGraw-Hill Education - EuropeAuthor(s): Ciara SuttonPublication date: 2017Dimensions: 263 x 196 x 24Cover type: Paperback / softbackRed...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten tech...

Reducere. Unique and creative warm-up exercises that facilitate communication, connection and creative expression Expanding upon art therapist Susan Buchalte...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. Are you familiar with positive parenting? Do you want to learn effective ways to be more responsible parents? Then, this Positive Parenting is what...

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any...

Shawna Curry shows you the 7 Pillars of Health to build a foundation for wellness. You will love this approachable, easy-to-consume method. Almost ...

Publisher: McGraw-Hill EducationAuthor(s): A. StricklandIllustration(s): 73 Illustrations, unspecifiedNumber of pages: 864Publication date: 2021Dim...

DescriptionIdeas are the fuel of business - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 ...

Reducere. Contributor(s): Author: Susan HollisterDiscover Over 300 of the Best Crafting Ideas Whether you want to (1) learn how to make exciting new crafts, ...

Reducere. DescriptionRight now, 70% of Americans aren't passionate about their work and are desperately longing for meaning and purpose. They're sick of "ave...

Reducere. Contributor(s): Author: Robert H. BloomAuthor: Dave ContiBe the Driving Force Behind Your Company's Growth Robert H. Bloom has discovered that ever...

The critically acclaimed, spellbinding novel about life, death and everything that follows.

Profiles of great women, too long overshadowed by their writer or artist husbands, boyfriends and lovers

Reducere. Build a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has...

Reducere. "There are so many jobsto explore and to test.With my natural skills, I'll find which hat fits best."We often ask children, "What do you want to be...

Reducere. William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern...

Reducere. Peter Singer is often described as the world's most influential philosopher. He is also one of its most controversial. The author of important book...

Reducere. A provocative, science-based approach to parenting centered on a child's unique genetic "code, " from an award-winning developmental psychology pro...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Reducere. This book is about Thomas Paine's role and writings during 1776, how he helped Americans by offering ideas to help them found a new nation, and how...