Digital Marketing for Executives and Managers, Hardcover - Nicholas McDowell

Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...

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Designed for financial management courses in graduate level nursing programs and for practicing nurses or nurse entrepreneurs who are seeking a bet...

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing proc...

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This book unravels the complexities of supply chain process transformation by explaining step-by-step, in simple terms, the requirements for succes...

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BIM for Project Managers is a concise practical guide which shows how cutting-edge BIM related technologies can facilitate the successful managemen...

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This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...

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This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subj...

Reducere. You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with diffe...

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DescriptionUnlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Ma...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

Description8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

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Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing rea...

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total ...

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Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

Publisher: Taylor & Francis IncAuthor(s): Nicholas Bernhardt ZemanNumber of pages: 280Publication date: 2017Dimensions: 235 x 158 x 19Cover type: P...

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Unlock the incredible potential of enterprise risk management There has been much evolution in terms of ERM best practices, experience, and standar...

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Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

An argument in favor of finding a place for humans (and humanness) in the future digital economy.In the digital economy, accountants, baristas, and...

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Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Reducere. In this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred Rappaport provides managers and ...

Reducere. If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in prin...

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The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

Reducere. When evil men plot, good men must plan. -Martin Luther King, Jr. If anything is guaranteed about the future, it's that technological innovation wil...

Accounting and Finance for Managers is specifically designed for MBA, EMBA, MA and MSc Business and Management students who require a grounding in ...