This is Marketing, Hardcover

Reducere. Gain Influence and Deliver ResultsSway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enabl...

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded ...

Reducere. Two rival interns with sizzling chemistry in and out of the kitchen? That's a recipe for love. "Sweet and satisfying!"--Jenna Evans Welch, New York...

Reducere. The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumer...

Reducere. The management of the business is known as business management. It is associated with planning, organizing, leading, and controlling a business ent...

Reducere. Business communication is the exchange of information aimed at promoting an organization's goals, objectives, aims, and activities. It focuses on i...

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...

Reducere. Freelance writing is an upcoming source of employment, especially in the cultural economy. Freelance writers are self-employed and freelance writin...

Reducere. Horticulture refers to the agriculture of plants for various purposes such as food, materials, beauty and comfort. It also includes the growing of ...

Reducere. A hardened cynic and a hopeless romantic teach each other about love in this swoony and heartful romance that's perfect for fans of Tweet Cute and ...

Reducere. What if you could earn a few extra thousands of dollars per month?Nobody is born knowing how to earn money online. But the truth is, you can create...

Reducere. Alexa lives a sheltered life with her widowed father, feeling stifled by his helicopter parenting. When she secures a marketing job and apartment i...

Reducere. An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense...

Reducere. The intelligence demonstrated by machines, which is different from the natural intelligence displayed by humans and animals, is referred to as arti...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Reducere. A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics i...

Reducere. The Devil and Dr. Fauci is an unsparing critique of what author James Driscoll calls the "Drug Testing, Licensing, and Marketing Complex, " or DTLM...

Reducere. Warm Summer rains-the kind that are fun to walk in and play in. Newly formed puddles are everywhere! It's not the best day to go for a walk in a pa...

Social psychology uses clever, even ingenious, research methods to explore the most essential questions of the human psyche: Why do we help some pe...

Reducere. The seafood industry on the coast of Mississippi has attracted waves of immigrants and other workers--oftentimes folks who were either already acqu...

Reducere. From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It...

The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies fr...

If you want to write a children's book, then get "How to Write a Children's Book" by a person with real life experience and knowledge in this topic...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Reducere. This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, c...

The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject...

Reducere. In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For ...

Reducere. The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectation...

Reducere. CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to...

This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the cor...

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books ...

This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concept...

This book brings together a collection of seven papers on Transaction Cost Economics by Nobel Laureate Professor Oliver E Williamson. The applicati...

What happens when a cow decides to leave her home at the farm? The funniest series of twists and turns imaginable. Eager to see the world, the cow ...

Reducere. The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown...

Reducere. The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent ...

Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...

Reducere. How to lose weight without cutting out your favorite foods even if you've failed every at every other diet in your life.Ready to finally stick to y...

Reducere. Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing. The book cover int...

Reducere. Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are desi...

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start followin...

Reducere. What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed wh...

Reducere. Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will...

Reducere. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate...

This generous and useful book strips away the shame and fear from a job search and can help you get past the resume and see a better way forward. -...

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can ...

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship ...

Reducere. Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a ca...

Reducere. Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage, or children. Wh...

Reducere. The phrase "He's got a lot of moxie " is taken to mean that one has nerve, vigor, and grit. And unless born and raised in New England, Americans ar...

Reducere. Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to...

Reducere. Experts of every kind are queueing up to warn us that lack of sleep, or the wrong kind, will bring down a bewildering array of dire consequences. H...

Ready. Set. Sparkle! Mario Kart meets My Little Pony in Glam Prix Racers, first in a full-color graphic novel series full of speed, glitter, and te...

Read the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, ...

Fly, Fly Again is a clever and charming story about Jenny, a child who dreams of flying. After years of tinkering in makeshift laboratories and stu...

Reducere. This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of ...

Video Smart: Make smartphone videos like a pro, is a practical 5-step guide to creating effective business videos with the one camera that's always...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Reducere. With the 1933 repeal of Prohibition, America was thrust into a cocktail fever. After 13 years of bootleg gin and unscrupulous speakeasies cheating ...

Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of think...

Reducere. Americans are losing touch with reality. On virtually every issue, from climate change to immigration, tens of millions of Americans have opinions ...

All Hair Is Good Hair tells the story of how ten year old Samaya struggles with loving her natural God given hair. She believes she has "bad hair" ...

Description8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

DescriptionBoost focus, destroy fatigue and get the energy you need to last the distance. Planners are a phenomenal organizational tool, but if you...