The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value, Hardcover - Thomas Barta

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior Lon...

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Includes bibliographical references and index.

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople unde...

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DescriptionEach of us sees more than 5, 000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to ...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical role...

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Reducere. DescriptionAre you looking to start or grow a customer success team? Customer success is no longer just for companies with large teams and resource...

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: V...

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Demystify the skills needed to launch a successful business, learn the processes used by winning entrepreneurs, read the stories of those people wh...

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Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

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Reducere. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate...

One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now clutter...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Reducere. You've built an amazing business...now what? Do you really know how much it is worth?Selling a business for millions of dollars is a dream for many...

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Publisher: Bloomsbury Publishing PLCAuthor(s): Seamus GillenNumber of pages: 288Publication date: 2022Dimensions: 162 x 242 x 29Cover type: Hardbac...

More than 100, 000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. T...

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Reducere. DescriptionThe customer experience revolution has begun Businesses that provide an extraordinary customer experience are more profitable and sustai...

Reducere. You can change your company's culture.Organizational culture often feels like something that has a life of its own. But leaders are the stewards of...

Reducere. Contributor(s): Author: Chris DuckerIn late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to desc...

Reducere. DescriptionDo You Know the #1 Secret to Getting More Law Clients?Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along...

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At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates,...

Publisher: Taylor & Francis LtdAuthor(s): Edwin J. NijssenIllustration(s): 27 Line drawings, black and white; 10 Tables, black and white; 27 Illust...

Publisher: Bloomsbury Publishing PLCAuthor(s): Lisa LarterNumber of pages: 208Publication date: 2022Dimensions: 151 x 234 x 18Cover type: Paperback...

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outsh...

Reducere. Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew ...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

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THE C-LEVEL GUIDE TO SUCCEEDING WITH LEAN "With 30 years of accumulated experience, Art Byrne is one of the rare few people who can speak with auth...

Reducere. Say goodbye to scratching your head in confusionThis business valuation book could be the answer you're looking for...Whether you're looking to buy...

With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to re...

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Reducere. A bold, urgent argument on the misplacement of value in financial markets and how we can and need to maximize value for the many, not few.As an eco...

The global, go-to guide that started the Value Selling Revolution--now updated for today's market"Value" is about more than just price. Good salesp...

Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better w...

DescriptionPeople don't buy from people they like. No Your buyer doesn't care about you or your product or service. It's not your job to overcome o...