Strategic Brand Management, 3rd Edition, Hardcover - Alexander Chernev

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...

Reducere. Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the pr...

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Publisher: Pearson Education LimitedAuthor(s): Mats GeorgsonNumber of pages: 968Publication date: 2011Dimensions: 190 x 248 x 36Cover type: Paperba...

Reducere. The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a compreh...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: De GruyterAuthor(s): Doris Berger-GrabnerIllustration(s): 21 Illustrations, black and white; 34 Illustrations, color; 21 Tables, black a...

Reducere. This edition of Analytical Fleet Maintenance Management, the first update in more than a decade, details technologies that can benefit fleet manage...

Reducere. I HATE TAXES, AND I BET YOU DO TOO. NOW IS THE TIME TO STOP HATING AND DO SOMETHING SMART ABOUT IT! Today, most of us buy smartphones and smart TVs...

Reducere. DescriptionThe Art & Science of Project Management. This is the third edition, which is updated for the PMBOK 6th edition. Master project managemen...

An Introduction to Fund Management introduces readers to the economic rationale for the existence of funds, the different types available, investme...

Reducere. This book is based on the author's 49 years of experience as a practicing coastal engineer and 34 years as professor of coastal engineering and man...

Reducere. The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new p...

Expert Advanced 3rd Edition Teacher's Book Paperback - Karen Alexander

This book provides the most comprehensive treatment of the theoretical concepts and modelling techniques of quantitative risk management. Whether y...

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KGAuthor(s): Joachim ZentesIllustration(s): 64 Tables, black and white; 122 Illustratio...

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Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesse...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Contributor(s): Author: Allan SavoryContribution by: Jody ButterfieldFossil fuels and livestock grazing are often targeted as major culprits behind...

The Expert series provides rigorous exam training for high-achieving students while continuing to develop language awareness and communication skil...

About the AuthorTalaya Waller, M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company...

Managementul brandului - Catalin Mihail Barbu

Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...

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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and...

Management strategic - Tuclea Claudia

Reducere. New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The ...

Reducere. Strategic management is the branch of management which focuses on formulating and implementing the goals and initiatives taken by the managers of a...

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom ...

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Managementul capitalului unui brand. Cum sa valorificam numele unui brand - David A. Aaker

Reducere. Dezvoltarea Afacerilor 973-87488-8-7

Publisher: Taylor & Francis LtdAuthor(s): Guy MastermanIllustration(s): 15 Line drawings, black and white; 125 Halftones, black and white; 20 Table...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. An organization may know its current situation down to the last pack of gauze or vial of insulin--but does it know what's in its future? Successful...

Reducere. The Federalist Papers are a lucid series of initially anonymous political essays exhorting voters to ratify the Constitution of the United States, ...

Ideal for IT practitioners with project management responsibility, this book explains the principles of IT-related project management, covering key...

Management strategic in turism servicii - Claudia Tuclea

Reducere. Strategii bune, strategii rele : Care este diferenta si de ce conteaza/ Good Strategy Bad Strategy: The Difference and Why It Matters de Richard P....

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Kim ii Mauborgne sunt de parere ca viitorii lideri de piata vor reuii nu incercand sa elimine concurenta, ci creand „oceane albastre alcatuite din ...