This is Marketing, Hardcover

Reducere. KeeKee is the adventurous calico kitty traveling the world in her hot air balloon. Hoera In this charmingly illustrated picture book, she lands in ...

Reducere. DescriptionCompletely revised and updated, the fifth edition of this bestselling textbook covers each stage of the real estate development process,...

Reducere. Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allo...

Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evo...

Reducere. This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with mos...

Reducere. A MOTIVATED, ENERGIZED AND ENGAGED SALES FORCE has tremendous ability to drive sales, and the incentive compensation ("IC") plan against which a sa...

The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping...

Reducere. DescriptionPractical-nontechnical-solutions to the problems of businessforecasting Written in a nontechnical style, this book provides practicalsol...

This full-color photographic guide describes and illustrates over 350 different species of widely used cut flowers and foliage plants. Cut Flowers ...

Reducere. The intelligence demonstrated by machines, which is different from the natural intelligence displayed by humans and animals, is referred to as arti...

Reducere. Do you want to increase your company's online growth?If yes, then keep reading!In the modern age, increasing your company's sales is not such a dif...

How To Turn Your Message Into Impact: You have a message that needs to be heard. What if I told you that if you apply a few simple strategies, that...

Why This Manifesto Is Written For Chief Executive Officers, Chief Marketing Officers And Entrepreneurial Business LeadersThe Chief Growth Officer's...

Reducere. Too many doctors spend their careers dedicated to building a busy practice at the expense of their own health, happiness, marriage, or children. Wh...

Reducere. The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent ...

Reducere. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financi...

Change the world and drive profit with smart, sustainable strategy WEconomy introduces the modern evolution of business: profit for purpose and pur...

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship ...

Reducere. Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are desi...

Reducere. Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing. The book cover int...

Reducere. The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown...

DescriptionTranslating laboratory discoveries into successful therapeutics can be difficult. Clinical Trials in Neurology aims to improve the effic...

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a "sales bible" (Inc.com)I...

Reducere. An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense...

Reducere. Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it Have you ever wondered why some people seem to ge...

DescriptionIn Fear Is My Homeboy, author Judi Holler has a message: It's time to stop letting fear boss you around so you can start leveling up per...

This generous and useful book strips away the shame and fear from a job search and can help you get past the resume and see a better way forward. -...

Reducere. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instructio...

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can ...

This book brings together a collection of seven papers on Transaction Cost Economics by Nobel Laureate Professor Oliver E Williamson. The applicati...

Reducere. A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics i...

Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...

If you want to write a children's book, then get "How to Write a Children's Book" by a person with real life experience and knowledge in this topic...

Reducere. If you own a pizzeria, you know something most people don't: the pizza business is more cutthroat, stressful, and multifaceted than Wall Street. Ev...

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of think...

This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the cor...

Reducere. Your Name is Worth MillionsIf you've ever wondered why the expert-next-door is getting the cash and the clients while you secretly hate from the si...

Reducere. The Devil and Dr. Fauci is an unsparing critique of what author James Driscoll calls the "Drug Testing, Licensing, and Marketing Complex, " or DTLM...

All Hair Is Good Hair tells the story of how ten year old Samaya struggles with loving her natural God given hair. She believes she has "bad hair" ...

Contributor(s): Author: Alex RoviraAuthor: Fernando Trias de BesGood Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't ju...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marke...

DescriptionDigital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an indus...

Helena Rubinstein's remarkable life--from the inception of her beauty empire to the legacy she left behind--is celebrated in this comprehensive boo...

Reducere. The seafood industry on the coast of Mississippi has attracted waves of immigrants and other workers--oftentimes folks who were either already acqu...

What happens when a cow decides to leave her home at the farm? The funniest series of twists and turns imaginable. Eager to see the world, the cow ...

Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achi...

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have ...

Boy built a wall to keep himself safe. Behind it he felt strong and more protected. Then Someone Kind came along. She bounced a ball, sang and pain...

DescriptionA revealing insider's account of the power--and limitations--of functional MRIThe ability to read minds has long been a fascination of s...

Reducere. "The ESSENTIAL strategy guide for dominating the t-shirt design business." Jeffrey Kalmikoff, former CCO of Threadless.com What if the most prolifi...

DescriptionBoost focus, destroy fatigue and get the energy you need to last the distance. Planners are a phenomenal organizational tool, but if you...

Fly, Fly Again is a clever and charming story about Jenny, a child who dreams of flying. After years of tinkering in makeshift laboratories and stu...

Reducere. CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to...

Reducere. Create Business and Generate Profits in New Markets through Innovation "The best account I have read about how companies can enable and support int...

The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject...

The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits...

Reducere. Warm Summer rains-the kind that are fun to walk in and play in. Newly formed puddles are everywhere! It's not the best day to go for a walk in a pa...

Reducere. Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will...

Reducere. Do you want to be a great leader like Black Panther, or perhaps a great warrior striving for peace like Wonder Woman? You can be that and much more...

Reducere. Have you ever dreamed about starting your own private investigation business? Not sure how to proceed? Think it is too overwhelming to do?How to St...

Reducere. DescriptionOne woman's story of refusing to lose faith or settle for the wrong kind of love...and what a secret sorrow taught her.Geraldine Brown G...

Reducere. The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually plant...

Reducere. Experts of every kind are queueing up to warn us that lack of sleep, or the wrong kind, will bring down a bewildering array of dire consequences. H...

Reducere. Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitud...

Reducere. "With great compassion and analytical rigor, Cottom questions the fundamental narrative of American education policy, that a postsecondary degree a...

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you ...

Wondering which diet plan - Keto, Paleo, Weight Watchers, Atkins, Vegetarian, Dash - to try? Get the facts on 24 popular weight loss programs, incl...

Reducere. Americans are losing touch with reality. On virtually every issue, from climate change to immigration, tens of millions of Americans have opinions ...

Reducere. Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies fr...