Marketing 3.0: From Products to Customers to the Human Spirit, Hardcover - Philip Kotler

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-d...

Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...

Reducere. Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing...

Reducere. Marketing 5.0. Tecnologia para la humanidad es la ultima actualizacion de la influyente obra de Philip Kotler, que cuenta con un reconocido prestig...

Reducere. Holocaust survivor, Sol Rosenberg, relates his inspiring story through his good friend Richard Chardkoff. From his stable family life in Warsaw to ...

Reducere. "...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds...

DescriptionArtists today are at a crossroads. With funding for the arts and humanities endowments perpetually under attack, and school districts al...

Publisher: Pearson Education LimitedAuthor(s): Philip KotlerNumber of pages: 704Publication date: 2022Dimensions: 219 x 280 x 32Cover type: Paperba...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Contributor(s): Author: Kathy Klotz-GuestComing up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement...

Reducere. "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your ...

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing...

Publisher: Rockpool PublishingAuthor(s): Nicola McIntoshIllustration(s): Full colour text, 150 photographsNumber of pages: 208Publication date: 202...

One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now clutter...

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

Reducere. DescriptionBuilding a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of ...

Reducere. It's time to put the 'marketing' back into email marketing.Adopting a holistic approach to email marketing will help you break through barriers, se...

The International Atlas of Mars Exploration: Volume 2, 2004 to 2014: From Spirit to Curiosity - Philip J. Stooke

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start followin...

Reducere. If you think "viral marketing" only refers to making videos or memes to get shares on social media, there's a reason you've found it difficult to g...

Publisher: John Wiley & Sons IncAuthor(s): LauchengcoNumber of pages: 288Publication date: 2022Dimensions: 160 x 237 x 25Cover type: HardbackRedesc...

Reducere. A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and ...

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques ...

Incorporate representation and inclusivity into every stage of the marketing process, to create meaningful marketing initiatives that truly connect...

Reducere. TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history.TikTok has also b...

A complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.Publisher: John Hunt Publishi...

Reducere. Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this...

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading...Did you know,...

Reducere. A lively alphabet book that encourages movement, play, and learning. "Skate along the Ice for I! For J we Jam and Jive. K's for Kicking as you swim...

Reducere. Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

DescriptionWhat is true happiness? This perennial question preoccupies many experts, including biologists, psychologists, sociologists, and theolog...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

DescriptionIn this groundbreaking book, Bill Price and David Jaffe offer anew, game-changing approach, showing how managers are taking thewrong pat...

"An innovative, highly compelling study of how CEOs and managers can effectively plan to achieve customer loyalty and trust."--Library Journal Unfi...

Reducere. The hyper-practical and controversial guide to selling more marketing funnels to customers, charging higher prices and justifying a five figure pri...

DescriptionWhat if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?What if you n...