Marketing Analytics: Essential Tools for Data-Driven Decisions, Hardcover - Rajkumar Venkatesan

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques.Today, organizations across the globe are ...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in vi...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Reducere. The world produces more data than ever. Are you ready for it?In today's data-driven world, you hear about making decisions based on data all the ti...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

How do you analyze a B-to-B company ecosystem and select a business model? How do you initiate and manage R&D with the product portfolio? How do yo...

Reducere. DescriptionBusiness Analytics: A Data-Driven Decision Making Approach for Business-Part I, /i> provides an overview of business analytics (BA), bus...

Reducere. If you want to learn about data analytics and data mining then keep reading...2 comprehensive manuscripts in 1 book Data Analytics: An Essential Be...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

From Data to Decisions in Music Education Research provides a structured and hands-on approach to working with empirical data in the context of mus...

Reducere. "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles...

Contributor(s): Author: Jake VanderplasFor many researchers, Python is a first-class tool mainly because of its libraries for storing, manipulating...

DescriptionAs data holdings get bigger and questions get harder, data scientists and analysts must focus on the systems, the tools and techniques, ...

Reducere. Contributor(s): Author: Shonna D. Waters PhdAuthor: Valerie StreetsAuthor: Lindsay McFarlaneThe need for HR professionals to understand and apply d...

Reducere. This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of ...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

Reducere. Data-Driven HR: Create Value with HR Metrics and HR AnalyticsWhich job applicants have hidden talents? Which job roles are most prone to long-term ...

If you want to avoid wasting time and energy building something that nobody wants, then keep reading...Lean Analytics is an incredibly popular fram...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

Data science has taken the world by storm. Every field of study and area of business has been affected as people increasingly realize the value of ...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. DescriptionIf you want to learn about data analytics and data mining then keep reading... 2 comprehensive manuscripts in 1 bookData Analytics: An E...

Reducere. SO MANY PEOPLE DREAM OF BECOMING THEIR OWN BOSS OR SUCCEEDING IN THEIR CHOSEN PROFESSION, AND WITH THE RESOURCES AVAILABLE TODAY, MORE ENTREPRENEUR...