Marketing for Hospitality and Tourism, Hardcover - Gerald Ross

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment...

Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approa...

Reducere. Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

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This book introduces students to facilities planning for tourism, hospitality and events. Covering subjects such as sustainable planning and enviro...

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick...

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on...

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations an...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of...

A series of invaluable resources to help students prepare for their Level 1 and Level 2 Functional Skills Exams.

Tourism and hospitality services are prone to service-failure due to a high level of customer-employee contact. This is an invaluable source of inf...

A faculty-specific series for students in higher education.Publisher: Garnet PublishingAuthor(s): Hans MolNumber of pages: 132Publication date: 200...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity ...

DescriptionThis book brings together the latest findings within these areas from researchers and practitioners and delivers them to the forefront o...

This book introduces readers to philosophies of hospitality and tourism. It provides insights into classic philosophical concepts and explains how ...

This book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for stude...

Examines the role of human resource management in the hospitality and tourism industry. This book approaches the subject from four perspectives: th...

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries....

This book serves as a state of the art reference book in the field of tourism, hospitality and allied fields such as leisure, recreation, and servi...

Publisher: Taylor & Francis LtdNumber of pages: 302Collection: Routledge Studies of Gastronomy, Food and DrinkPublication date: 2017Dimensions: 156...

This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies,...

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision ma...

A new, 'one-stop-shop' textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research c...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitali...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.Publ...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...