Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, Hardcover - Christina Del Villar

Reducere. Gain Influence and Deliver ResultsSway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enabl...

Reducere. Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you fr...

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a busi...

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Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strat...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

DescriptionStress at work is rising year-on-year, long hours are becoming the norm and presenteeism is increasing across all industries. This is no...

Dale Carnegie's Radio Program: How to Win Friends and Influence People - Lesson 1: Gain insight into handling difficult people; Discover the keys t...

Publisher: McGraw-Hill EducationAuthor(s): Chuck MoxleyNumber of pages: 320Publication date: 2021Dimensions: 200 x 235 x 30Cover type: HardbackRede...

Despite dire warnings about global warming, carbon emissions by the world's largest companies are increasing and only a few companies have strategi...

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Reducere. One hot basketball player. One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the ...

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the m...

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the bigg...

Greek Is Great Gain presents to students and pastors an exegetical method with a rigor worthy of Scripture and a practicality suitable for weekly u...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

DescriptionForget everything you've been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand s...

Reducere. A revolutionary rethinking of everything we know about powerIt shapes every interaction we have, whether we're trying to get a two-year-old to eat ...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

The value of a corporation is the discounted present value of future cash flows provided by the company to the shareholders. The valuation process ...

This Element is an attempt to contribute to the extant literature on boards and corporate governance by exploring in detail the active involvement ...

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has beco...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

Reducere. Martin Lindstrom calls the One-Page Marketing Blueprint "One page of gold This book offers a simple and valuable one-page blueprint that essentiall...

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the gl...

Reducere. Lynda M. Applegate Robert D. Austin Deborah L. Soule 0071263191

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...

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Reducere. DescriptionF#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and dir...

Reducere. "Turtledove never tires of exploring the paths not taken, bringing to his storytelling a prodigious knowledge of his subject and a profound underst...

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and...