This is Marketing, Hardcover

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

Reducere. The intelligence demonstrated by machines, which is different from the natural intelligence displayed by humans and animals, is referred to as arti...

Reducere. Business communication is the exchange of information aimed at promoting an organization's goals, objectives, aims, and activities. It focuses on i...

Reducere. The management of the business is known as business management. It is associated with planning, organizing, leading, and controlling a business ent...

Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...

Reducere. DescriptionCompletely revised and updated, the fifth edition of this bestselling textbook covers each stage of the real estate development process,...

Reducere. Freelance writing is an upcoming source of employment, especially in the cultural economy. Freelance writers are self-employed and freelance writin...

Social psychology uses clever, even ingenious, research methods to explore the most essential questions of the human psyche: Why do we help some pe...

Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...

Reducere. Horticulture refers to the agriculture of plants for various purposes such as food, materials, beauty and comfort. It also includes the growing of ...

Reducere. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instructio...

Reducere. An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organizat...

DescriptionTranslating laboratory discoveries into successful therapeutics can be difficult. Clinical Trials in Neurology aims to improve the effic...

DescriptionOne of the most popular shows to come out of Shondaland, Shonda Rhimes's production company, is ABC's political drama Scandal (2012-18)-...

The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits...

This book brings together a collection of seven papers on Transaction Cost Economics by Nobel Laureate Professor Oliver E Williamson. The applicati...

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-...

This book is designed to bring the educated layperson -- the typical marketer or business professional familiar with the topic -- to a point where ...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing p...

Reducere. The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-b...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Reducere. The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent ...

The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concept...

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books ...

Reducere. "The ESSENTIAL strategy guide for dominating the t-shirt design business." Jeffrey Kalmikoff, former CCO of Threadless.com What if the most prolifi...

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a system...

Reducere. This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, c...

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship ...

Reducere. The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern ...

DescriptionContaining more than 800 photographs, Airliner Models chronicles the use of professionally made airliner models in the marketing of air ...

Reducere. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introducti...

This full-color photographic guide describes and illustrates over 350 different species of widely used cut flowers and foliage plants. Cut Flowers ...

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cra...

Reducere. Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies fr...

Reducere. Business Diagnostics is an invaluable reference guide for today's business student and owner. The authors have devised a unique framework that allo...

Reducere. Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are desi...

Los Logos 8, the classic compilation and thoughtfully curated showcase of current developments in logo design, delves into the realm of an ever-evo...

Reducere. The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown...

Reducere. DescriptionPractical-nontechnical-solutions to the problems of businessforecasting Written in a nontechnical style, this book provides practicalsol...

Reducere. Contributor(s): Author: DMD Mph Dr Ann Marie GorczycaMARKETING The business of dentistry is more competitive than ever. An understanding of marketi...

Reducere. A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics i...

The story of the sneaker's rise from the first Victorian tennis shoes to the Nike Air Max and beyond Moving from the athletic field to the shopping...

Reducere. If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold ...

Reducere. A MOTIVATED, ENERGIZED AND ENGAGED SALES FORCE has tremendous ability to drive sales, and the incentive compensation ("IC") plan against which a sa...

This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the cor...

Reducere. Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitud...

Reducere. Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing. The book cover int...

Many of the most successful innovations—from the light bulb to the Internet—have often resulted from ingenuity, ambition, and dedication. Such achi...

If you want to write a children's book, then get "How to Write a Children's Book" by a person with real life experience and knowledge in this topic...

Why This Manifesto Is Written For Chief Executive Officers, Chief Marketing Officers And Entrepreneurial Business LeadersThe Chief Growth Officer's...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...

Reducere. DescriptionIn this book, you'll find all the information you need to get off the ground. We'll cover everything from ideation to manufacturing to s...

Reducere. DescriptionStorey's Guide to Raising Sheep is the best-selling, most trusted reference for farmers and backyard homesteaders with any size flock. T...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have ...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Founder's FAQ is an authentic guide for founders by revealing what works and what doesn't in the predictable journey of the startup.It covers the a...

Helena Rubinstein's remarkable life--from the inception of her beauty empire to the legacy she left behind--is celebrated in this comprehensive boo...

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can ...

Reducere. Have you ever dreamed about starting your own private investigation business? Not sure how to proceed? Think it is too overwhelming to do?How to St...

Reducere. Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will...

A 21-day devotional journey for female entrepreneurs written to increase your walk with God while applying spiritual principles to your life and bu...

Reducere. How to lose weight without cutting out your favorite foods even if you've failed every at every other diet in your life.Ready to finally stick to y...