Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know, Hardcover - Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Reducere. Intr-o lume in continua schimbare, in care consumatorii devin tot mai reticenti la formele traditionale de publicitate, iar canalele de vanzari se ...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Being ethical takes constant diligence, and in many situations identifying the right choice can be difficult. In this in-depth book, contributors f...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

Description IT'S TIME TO DISRUPT YOUR MARKETING"Compulsory reading for anyone doing business in yachting today " Fiona MAURESO Charter Director, Eu...

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

Reducere. An accessible and streamlined culinary primer for anyone wanting to master basic cooking skills using 25 of the most popular staple ingredients, wr...

Make Massive Profits - Build an Affiliate Marketing Money Machine ***2019 Up To Date*** Are you curious about the affiliate marketing lifestyle? Wo...

Reducere. Intr-o lume in continua schimbare, in care consumatorii devin tot mai reticenti la formele traditionale de publicitate, iar canalele de vanzari se ...

Reducere. Data-Driven HR: Create Value with HR Metrics and HR AnalyticsWhich job applicants have hidden talents? Which job roles are most prone to long-term ...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Reducere. Contributor(s): Author: Mark SchaeferWhere do you want to go next in your life? Do you want be positioned to get a better job, acquire more custome...

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and in...

Reducere. Inspiring stories of women who changed the course of science--for kids ages 8 to 12 Women have always been at the forefront of scientific discovery...

Marketing, controlling. Masurarea performantei in marketing - Corina Pelau

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of ...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. Incredible stories of bold women from American history--for kids ages 8 to 12 All throughout history, American women have stood up for what's right...

Reducere. Show-How Guides: Knots: The 20 Essential Knots Everyone Should Know! Show-How Knots is a primer for curious minds with a clear, fun graphic style t...

Reducere. What if you could earn a few extra thousands of dollars per month?Nobody is born knowing how to earn money online. But the truth is, you can create...

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Irina Ionescu 978-606-49-0227-6

Reducere. Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante re...

Reducere. Marketing today doesn't work. Or so says the "Aya Cola, " Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marke...

Reducere. The TikTok social media platform has seen explosive growth over the last two years. It now has 500 million users that are desperate for fun and exc...

Reducere. Marketingul face intalnirea/interactiunea dintre artisti si public posibila. Este esential, dat fiind ca artele spectacolului nu exista in lipsa re...

Introducere in marketing - Gary Armstrong

Publisher: Taylor & Francis LtdAuthor(s): Jaap E. WieringaIllustration(s): 205 Line drawings, color; 7 Tables, color; 205 Illustrations, colorNumbe...

The lead singer of the Eels tells of his unconventional upbringing, family tragedies and eventual success with the band. Will appeal to his many fa...

Reducere. Crea Increíbles Oportunidades de Negocio y Consigue Más Seguidores Utilizando el Poder del Marketing en Instagram! Deseas mejorar tus ventas hoy mi...