The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Hardcover - Peter Fader

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Reducere. A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

Publisher: Grin PublishingAuthor(s): Lasse WalterNumber of pages: 28Publication date: 2012Dimensions: 142 x 217 x 4Cover type: Paperback / softback...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between custom...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior Lon...

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide ...

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: V...

Reducere. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer ...

Reducere. The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing th...

Reducere. If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come ...

Reducere. In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Wou...

DescriptionBased on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what e...

A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight ...

DescriptionTime has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will w...

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building pr...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Their book provides a...

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The most successful salespeople unde...

Reducere. In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some ...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where cus...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionBusiness Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disco...

Reducere. CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance...

Reducere. DescriptionAre you looking to start or grow a customer success team? Customer success is no longer just for companies with large teams and resource...

Reducere. DescriptionBuilding a culture is just like hacking your way to a successful product. This practical book provides building blocks, practical tips, ...

Reducere. School office staff are on the front lines of a public school. They answer calls, greet guests, help students, and relay important information to s...

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Reducere. In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they ...

Reducere. Struggling to ensure that the customer is at the center of all your business does?This book is your guide to putting the "customer" in customer exp...

Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many peopl...

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

Publisher: Page Two Books, Inc.Author(s): Brent KeltnerNumber of pages: 416Publication date: 2022Dimensions: 151 x 223 x 36Cover type: HardbackRede...

Reducere. Every organization is aware of the importance of customer-centricity. Delivering a great customer experience is a priority for many companies. To a...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...