Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, Hardcover - Tom Chavez

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

The New York Times and Wall Street Journal bestsellerThe new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to d...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Explore why -- now more than ever -- the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majorit...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can tra...

DescriptionHow to analyze data settings rather than data sets, acknowledging the meaning-making power of the local.In our data-driven society, it i...

Reducere. Contributor(s): Author: Ashutosh R. NandeshwarAuthor: Devine RodgerDiscover the techniques used by the top R programmers to generate data-driven so...

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data sc...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

DescriptionOne of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new...

DescriptionOPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adap...

"The key to great interviewing is listening--concentrating solely on the answer to be sure you're aligned with your guest. The same is true for gre...

In this practical book, author Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architec...

"Life on earth is filled with many mysteries, but perhaps the most challenging of these is the nature of Intelligence." - Prof. Terrence J. Sejnows...

Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...

Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

Reducere. Sparge tiparele este un proiect al editurii Publica susținut de Brand Minds. Daca ești fericit fiind doar un visator, poate ca nu ai nevoie de acea...

DescriptionDigital innovation -- involving the Internet, its content and ecosystems of global users -- is a rapidly evolving way of creating strate...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Aimed at graduate students, this textbook examines the importance of data analysis to understanding biological, physical, and chemical systems, and...

Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and crea...

Reducere. Data Visualization using Python for Beginners Are you looking for a hands-on approach to learn Python for Data Visualization Fast? Do you need to s...

Reducere. You don't need to starve yourself to achieve a healthy weight. Candice Rosen invites you to tap into your own knowledge of how your body works to m...

Reducere. From the bestselling author of CRIBSHEET and EXPECTING BETTER, the next step in data driven parenting from economist Emily Oster In The Family Firm...

Reducere. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the i...