Customer Centricity: Focus on the Right Customers for Strategic Advantage, Hardcover - Peter Fader

Reducere. A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management...

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Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and i...

A leading expert in the emerging field of 'customer-centricity' shows how it can be used to revolutionise business and personal performance.Publish...

Reducere. A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how ...

Reducere. DescriptionBusiness Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers...

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between custom...

Reducere. In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they ...

Customers are not "on" the agenda. They ARE the agenda. Top consultant Stephen Hewett shows how to put Customer-Centricity at the heart of everythi...

Who needs investors? More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the ent...

Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many peopl...

Reducere. CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in whi...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

DescriptionCan we align global production and consumption systems with sustainability? Can business growth actually lead to a healthier planet? Can...

DescriptionThis book presents a new approach to risk management that enables executives to think systematically and strategically about future risk...

Reducere. The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greate...

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disco...

Reducere. In their scramble to reach customers, many business leaders start acquiring mass amounts of data. Others create incredibly complex analytics. Some ...

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Reducere. Based upon his weekly Harvard Business Review columns (which is one of the most popular columns on HBR.com, receiving hundreds of thousands of uniq...

DescriptionIn this groundbreaking book, Bill Price and David Jaffe offer anew, game-changing approach, showing how managers are taking thewrong pat...

Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer ...

Reducere. What if you could guarantee your customers an amazing experience, and then deliver on that promise every time?The Guaranteed Customer Experience tu...

Reducere. The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps...

Reducere. A company's success is determined by its ability to utilize all its assets. Yet two assets often neglected by the boardroom are the amount it spend...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through...

Reducere. "Digitizing the Customer Journey: Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer...

All of your best intentions will fail without the energy to execute them. Become more energetic: biologically and psychologically. Want to create n...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Their book provides a...

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Reducere. These action-packed tales from Focus on the Family for children ages 10 and up follow fictional kids through real events from the Old Testament. Wr...

Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business...

Reducere. After a computer explosion at the library, Josiah King takes cover in a room full of Bibles. He reads God's Word for the first time that night, and...

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Reducere. Over 1 Million Sold in the Series!When kids step into the Imagination Station they travel back in time and across the world with cousins Patrick an...

Reducere. DescriptionOver 900, 000 copies sold in the series When kids step into the Imagination Station, they experience an unforgettable journey filled wit...