Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy, Hardback - David S. Williams

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

Reducere. CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

Reducere. DescriptionBusiness Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Reducere. DescriptionHow did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? Th...

Reducere. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable ...

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.

Reducere. Every organization is aware of the importance of customer-centricity. Delivering a great customer experience is a priority for many companies. To a...

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in vi...

DescriptionIs your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make yo...

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Publisher: De GruyterAuthor(s): Tom WilliamsIllustration(s): 109 Illustrations, color; 30 Tables, black and whiteNumber of pages: 620Publication da...

Reducere. DescriptionBusiness Analytics: A Data-Driven Decision Making Approach for Business-Part I, /i> provides an overview of business analytics (BA), bus...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

WINNER: Independent Press Awards 2018 - Business Motivation CategoryUnlocking Happiness at Work takes you on a journey into why and how leaders sho...

Reducere. In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Wou...

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Their book provides a...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics...

This book examines the use of big data in regenerative urban environment and how data helps in functional planning and design solutions. With in-de...

Reducere. DescriptionArtificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to in...

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day...

This book is a "scientific" introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-re...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Contributor(s): Author: Steven FinlayArtificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied ac...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

DescriptionBrands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of ...

Customers are not "on" the agenda. They ARE the agenda. Top consultant Stephen Hewett shows how to put Customer-Centricity at the heart of everythi...

Deliver enterprise data analytics success by following Prashanth's prescriptive and practical techniques.Today, organizations across the globe are ...

Reducere. What is the one thing that all businesses depend on? Customers. What could be more important, then, to your organization's enduring success than a ...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide ...

Reducere. "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles...

Contributor(s): Author: Jose ChinchillaAuthor: Raj UchhanaPrepare for Microsoft Exam 70-767-and help demonstrate your real-world mastery of skills ...

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook rec...

This practical book provides you with a set of core patterns, principles, and practices for analyzing business domains, understanding business stra...

Reducere. DescriptionMary Juetten's second book, The Business of Legal: The Data-Driven Law Practice, draws from her business, accounting, and consulting bac...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

DescriptionOne of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new...

Reducere. Who should read this book? Leaders and aspiring leaders of organizations. Lead others more effectively by understanding, planning, and implementing...

Reducere. A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how ...

Publisher: Taylor & Francis LtdAuthor(s): Claire McKay BowenIllustration(s): 1 Line drawings, color; 11 Line drawings, black and white; 11 Halftone...

Reducere. Get Your Business Off To A Flying Start Like Never Before With These Vital StrategiesDo you lack a proven method of gaining traction for your new b...

Corporations and governments use data-based algorithms to predict and control human behavior. This transforms everyday life - from online shopping ...