Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing, Paperback - Carolyn Tate

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Publisher: Bloomsbury Publishing PLCAuthor(s): Lisa LarterNumber of pages: 208Publication date: 2022Dimensions: 151 x 234 x 18Cover type: Paperback...

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Publisher: Taylor & Francis LtdAuthor(s): Jim (Westminster University, UK) BlytheIllustration(s): 74 Line drawings, color; 100 Tables, color; 74 Il...

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Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subj...

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A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, argume...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and in...