Marketing Research: Delivering Customer Insight, Paperback - Alan Wilson

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

Reducere. "Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach...

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outsh...

Revised edition of Marketing research, 2012.

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Publisher: UCL PressAuthor(s): Alan WilsonPublication date: 2022Dimensions: 155 x 233 x 13Cover type: Paperback / softbackRedescopera farmecul lect...

Contributor(s): Author: Paul HagueAuthor: Nicholas HagueB2B Customer Experience shows readers how to deliver the very best customer experience (oft...

Deliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the di...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

Reducere. Who would've thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, c...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight ...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionCustomer Service for Healthcare Professionals is written specifically for students, interns and employees who are in the healthcare fiel...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.

Reducere. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but th...

Reducere. From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--...

Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer ...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pr...

Publisher: McGraw-HillAuthor(s): Dwayne GremlerPublication date: 2020Dimensions: 197 x 261 x 25Cover type: Paperback / softbackRedescopera farmecul...

Reducere. Condensing the most important topics in all of clinical research in an easy to understand presentation. The 20 percent of what you need to know in ...

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to...

DescriptionEach of us sees more than 5, 000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to ...

Includes bibliographical references and index.

Publisher: Taylor & Francis LtdAuthor(s): Edwin J. NijssenIllustration(s): 27 Line drawings, black and white; 10 Tables, black and white; 27 Illust...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an inte...

Publisher: Pearson Education LimitedAuthor(s): Alan TappNumber of pages: 368Publication date: 2012Dimensions: 246 x 188 x 19Cover type: Paperback /...

Reducere. Research Design in Clinical Psychology helps students to achieve a thorough understanding of the entire research process - developing the idea, sel...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Publisher: Kog...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Reducere. Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and d...

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three co...

Publisher: Taylor & Francis LtdIllustration(s): 9 Line drawings, black and white; 1 Halftones, black and white; 10 Tables, black and white; 10 Illu...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...