Marketing Research, Paperback - William Zikmund

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

Introducing students to the language of counselling research, this hands-on guide explains the research process and cultivates research literacy us...

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three co...

Publisher: Taylor & Francis LtdIllustration(s): 9 Line drawings, black and white; 1 Halftones, black and white; 10 Tables, black and white; 10 Illu...

Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Reducere. For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Revised edition of Marketing research, 2012.

Publisher: John Wiley & Sons IncAuthor(s): George S. DayNumber of pages: 768Publication date: 2020Dimensions: 203 x 254 x 30Cover type: Paperback /...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision m...

Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop th...

Reducere. Political science and sociology increasingly rely on mathematical modeling and sophisticated data analysis, and many graduate programs in these fie...

Reducere. Hubert Crackanthorpe (1870-1896) made a critically significant contribution to the evolution of the modernist short story in Britain. His unexplain...

Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, student...

"Where is my loud, silly brother?" asks Lyla who is seven. Her three-year old brother, Jax is in the hospital. He has a brain tumor. Lyla hopes he ...

Presents key topics with an emphasis on experimental research and logic. Students will learn the importance of developing testable hypotheses, how ...

Reducere. DescriptionInterviews and writings with and by W.S. Burroughs, Brion Gysin, and members of Throbbing Gristle. Heavily illustrated and with referenc...

Reducere. Everyone does research. Some just do it better than others. In this chaotic world of information and misinformation, referred to as "information fo...

Publisher: Association for Asian StudiesAuthor(s): G. William SkinnerNumber of pages: 150Collection: AAS MonographsPublication date: 2021Dimensions...

Reducere. We live in a time when there is more knowledge available to us than ever before. Yet we struggle to make sense of it. When a research deadline loom...

Reducere. This first in a series handbook introduces the cellular biology behind peptides, including how peptides can delay cellular senescence, reduce infla...

Reducere. Contributor(s): Author: William BadkeOnline resources have given us access to more knowledge than ever before. We're buried in data, and defining w...

Reducere. "An invaluable asset to comics reviewers and critics, giving them much-needed context for their writings." -- Mark Waid Although comics press and c...

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

DescriptionTHE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker'...

Reducere. Today's students struggle with the research processes required to problem-solve and enlist their findings into cogent academic writing. They lack s...

Reducere. DescriptionBeyond pills and potions, there is a way to subdue this often-debilitating disease, says the author, a student and advocate of the Cayce...

Relational sociology was conceived by theorists frustrated by what they viewed as an incomplete accounting of social reality. Torn between notions ...

Reducere. The U.S. Defense Advanced Research Projects Agency (DARPA) has played a remarkable role in the creation new transformative technologies, revolution...

Reducere. In their acclaimed, much-used Church History, James Bradley and Richard Muller lay out guidelines, methods, and basic reference tools for research ...

DescriptionAccount-Based Marketing is changing the discipline of marketing--Why? Business-to-business (B2B) companies spend $40 Billion on marketin...

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

This companion piece to the Pocket Guide to Publishing-read by over 50, 000 writers-helps authors sort out their marketing program before and after...

Reducere. For many students, doing research is often a joyless struggle. This book provides practical advice on how to do research in a concise way. It uses ...

Reducere. Contributor(s): Author: Matt HeinzAuthor: The Heinz Marketing TeamIt's no longer enough for B2B marketers to feed their sales team with qualified l...

Reducere. ★★ 3 Manuscritos en 1 Libro - Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★ **Marketing en Facebook** Este libro es una gu...

Reducere. ★★ 3 Manuscritos en 1 Libro - Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★ **Marketing en Facebook** Este libro es una gu...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and in...