Marketing Research. Applied Insight, 6th Edition, Paperback - Naresh K. Malhotra

Revised edition of Marketing research, 2012.

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Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision m...

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This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

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Publisher: John Wiley & Sons IncAuthor(s): George S. DayNumber of pages: 768Publication date: 2020Dimensions: 203 x 254 x 30Cover type: Paperback /...

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Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtai...

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This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the ...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

Publisher: SAGE Publications IncAuthor(s): Russell K. SchuttPublication date: 2019Dimensions: 204 x 255 x 26Cover type: Paperback / softbackRedesco...

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DescriptionThe Handbook of Research on K-12 Online and Blended Learning is an edited collection of chapters that sets out to present the current st...

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Concise guide explaining applied linguistic concepts and techniques to students. Each entry is roughly 250 words and provides a good overview with ...

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