Behavioural Research for Marketing. A Practitioner's Handbook, Paperback - Julian Adams

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

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Pensions on Divorce: A Practitioner's Handbook explains in an accessible fashion one of the most technical and pitfall-strewn areas of family law p...

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Reducere. A thinking person's guide to a better life. Ward Farnsworth explains what the Socratic method is, how it works, and why it matters more than ever i...

Biochemical imbalances caused by nutritional deficiencies are a contributory factor in chronic illnesses such as cardiovascular disease, diabetes, ...

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Reducere. Description"Research in social sciences is a systematic investigation process that is employed in order to increase or revise current knowledge." R...

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Reducere. The Express Series is a range of short, specialist English courses for different professions, work skills, and industries. Engaging topics, motivat...

Cambridge: English for Marketing - Student's Book (with Audio CD)

English for Marketing and Advertising. Cu CD - Sylee Gore

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

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DescriptionThis authoritative handbook--now significantly revised with more than 50% new material--introduces practitioners and students to the sta...

The skills needed in today's business world are not the same as they were in the past. Therefore, upskilling, reskilling and developing staff has n...

Reducere. Este cursul ideal pentru cei ce lucreaza in domeniul financiar contabil, fiind nevoiti sa comunice cu colegii si clientii in limba engleza. Poate f...

DescriptionGrewal/Levy Marketing 7e was designed to show today's social and digital student how marketing adds value and how firms maintain and rel...

Reducere. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introducti...

Reducere. Contributor(s): Author: Ronald D. WorthAuthor: Holly R. BoltonAuthor: Julie HuvalWhether you are new to the A/E/C community and working on your ver...

Reducere. Condensing the most important topics in all of clinical research in an easy to understand presentation. The 20 percent of what you need to know in ...

Includes handouts on a range of mental health issues, grouped under the headings of: Managing Anxiety, Assertiveness Training, Managing Depression,...

An essential resource, Research Ethics for Human Geography is an engaging introduction to key ethical issues in geographical research; edited and a...

Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy cor...

Reducere. DescriptionMove over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 p...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

An essential resource, Research Ethics for Human Geography is an engaging introduction to key ethical issues in geographical research; edited and a...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Kevin KellerNumber of pages: 352Publication date: 2015Dimensions: 190 x 232 x 18Cover type: Paperbac...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing st...

Now in its second edition, A Handbook of Diction for Singers is a complete guide to achieving professional levels of diction in Italian, German, an...

Reducere. Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of s...

An introdution to one of the key areas of behavioural economics - social preferences - which explains in clear, untechnical language how experiment...

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Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing str...

Reducere. Contributor(s): Author: David MichaelsonAuthor: Don W. StacksContemporary public relations practice has developed over the last several decades fro...

Reducere. Contributor(s): Author: David MichaelsonAuthor: Don W. StacksContemporary public relations practice has developed over the last several decades fro...

Reducere. For Indigenous Minds Only features Indigenous scholars, writers, and activists who have collaborated for the creation of a sequel to For Indigenous...

Publisher: Taylor & Francis LtdAuthor(s): Manfusa ShamsIllustration(s): 20 Line drawings, black and white; 19 Tables, black and white; 20 Illustrat...

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, argume...

This text serves an integrated manual on how to conduct qualitative research. Its extensive coverage includes all aspects of work in this field fro...