What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) - Melina Palme

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

DescriptionBased on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what e...

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Publisher: Kog...

Reducere. Discover how you can intuitively interpret your dream symbols, and on waking use practical self-help remedies to recall the dream's message. You ca...

Reducere. This book equips owners with the information and strategies needed to turn their vision into a home or renovation project that can be executed on t...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Reducere. Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers a...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

Reducere. A leading expert on human sexuality and author of the blog Sex and Psychology offers an unprecedented look at sexual fantasy based on the most comp...

Reducere. DescriptionThe no-f*cks-given guide to taming anxiety and taking back control of your life, from the bestselling author of The Life-Changing Magic ...

A leading expert on human sexuality and author of the blog Sex and Psychology offers an unprecedented look at sexual fantasy based on the most comp...

A leading expert on human sexuality and author of the blog Sex and Psychology offers an unprecedented look at sexual fantasy based on the most comp...

Reducere. The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis f...

Reducere. Unless a business provides value, it will fail. We all know this, and yet many of us, whether employees or business leaders, do not have a clear id...

Publisher: Penguin Books LtdAuthor(s): Chiara MarlettoNumber of pages: 272Publication date: 2022Dimensions: 128 x 199 x 19Cover type: Paperback / s...

Contributor(s): Author: Aldo CundariThe practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan...

Clear and simple language on the subject of operating how many powerful CEOs have done at a level of instinct and persistently, revised and updated...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Contributor(s): Author: Lior SuchardRenowned mentalist Lior Suchard has mystified audiences all over the world with demonstrations of his phenomena...

An urgently needed exploration and expose of the shoe industry, and the damage it is doing to workers, consumers and the planetPublisher: Orion Pub...

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

Take Charge of the Relationship That Matters Most to Your CareerYour most important work relationship is with your boss. You need it to go well. Bu...

Reducere. You're about to discover exactly what is involved in becoming someone that everyone can get along with. In your life, especially while at work, you...

Description#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth ...

"THIS BOOK WILL SAVE YOUR LIFE " -- NEWSMAX In WHAT YOUR DOCTOR WON'T TELL YOU: The Real Reasons You Don't Feel Good and What YOU Can Do About It, ...

Reducere. The Most Comprehensive Resource Available on the Diagnosis and Treatment of HypothyroidismFor millions of Americans, hypothyroidism often goes untr...

DescriptionEach of us sees more than 5, 000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to ...

Revised edition of the author's Psychological foundations of marketing, 2013.

DescriptionEngaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with the...

Reducere. From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--...

Publisher: Mayo Clinic PressAuthor(s): Kate WhiteNumber of pages: 128Publication date: 2022Dimensions: 131 x 184 x 15Cover type: HardbackIllustrato...

Reducere. Struggling to ensure that the customer is at the center of all your business does?This book is your guide to putting the "customer" in customer exp...

Reducere. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone indi...

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outsh...

Reducere. DescriptionThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions ...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

Written by autistic academic and advocate, Maja Toudal, in collaboration with other autistic voices, this illuminating book explores a range of com...

Why Waste One-Third of Your Life Only Sleeping?Have you ever wanted to receive wise advice about a business proposal, a relationship or a direction...

Reducere. Traditional public finance provides a powerful framework for policy analysis, but it relies on a model of human behavior that the new science of be...

Reducere. WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising...

The book that sparked a marketing revolution.This is a subversive book. It says that the marketer is not--and ought not to be--at the center of suc...

Reducere. From patient advocate and author of Living Well with Hypothyroidism Mary J. Shomon, here is a holistic roadmap for diagnosis, treatment and recover...

Reducere. Kasumi and Kyousuke are polar opposites when it comes to personality. Kasumi is reserved, soft-spoken and shy; Kyousuke is energetic and has always...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...