Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, Paperback - Will Leach

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Revised edition of the author's Psychological foundations of marketing, 2013.

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Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

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AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their marketing to matter more a...