Using Behavioral Science in Marketing. Drive Customer Action and Loyalty by Prompting Instinctive Responses, Paperback - Nancy Harhut

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Publisher: Kog...

An instant #1 New York Times bestseller for six weeks, Bishop T.D. Jakes's smash-hit INSTINCT shows readers how to tap into their God-given intuiti...

Reducere. DescriptionBlockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can r...

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Reducere. As applied behavioral science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science function...

You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder--work smarter. The key is to ...

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamp...

DescriptionEach of us sees more than 5, 000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to ...

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: V...

Publisher: Stata PressAuthor(s): Anders (London School of Economics, UK) SkrondalNumber of pages: 544Publication date: 2021Dimensions: 187 x 241 x ...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

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Reducere. THE COMPLETE DRIVE-IN Includes all three Drive-In novels from Mojo Storyteller Joe R. Lansdale in one paperback.THE DRIVE-IN: A B-Movie with Blood ...

Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between custom...

Reducere. Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. It can ...

Written for professional, academic, and lay audiences, this book discusses the major principles of life balance, how it contributes to life satisfa...

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Reducere. DescriptionThe Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture i...

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior Lon...

Reducere. DescriptionThis book is a step-by-step guide towards developing communication using RPM. Communication is an essential part of life and individuals...

Publisher: McGraw-Hill EducationAuthor(s): Chuck MoxleyNumber of pages: 320Publication date: 2021Dimensions: 200 x 235 x 30Cover type: HardbackRede...

Reducere. Your business lives and dies by your customer conversations.Shouldn't you have those down to a science?If you're tired of having to justify your pr...

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitiv...

DescriptionA NEW approach to solving behavioral challenges. In Beyond Behaviors, internationally known pediatric psychologist, Dr. Mona Delahooke d...

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between sup...

DescriptionThis is a bumper collection of 150 experiments and projects that explain a wide range of scientific facts and processes, and demonstrate...

Reducere. Your business lives and dies by your customer conversations.Shouldn't you have those down to a science?If you're tired of having to justify your pr...

Publisher: McGraw-Hill EducationAuthor(s): Sandeep DayalNumber of pages: 272Publication date: 2022Dimensions: 163 x 235 x 30Cover type: HardbackRed...

Land your next customer with total confidence you'll keep them for the long-term. Keep Your Customers shares a fresh perspective on the old problem...

The New York Times and Wall Street Journal bestsellerThe new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to d...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

Reducere. Are you a teacher, administrator, behavior analyst, or a professional supporting schools where misbehavior has a consistent negative impact on mora...

Reducere. "Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach...

Reducere. DescriptionSnatched up by Child Protective Services at the tender age of nine years old, SHEMAR was destined for a life of struggle and dysfunction...

Reducere. Contributor(s): Author: GhostSnatched up by Child Protective Services at the tender age of nine years old, SHEMAR was destined for a life of strugg...

Publisher: Elsevier Science Publishing Co IncAuthor(s): Ahmed A. MoustafaNumber of pages: 218Publication date: 2021Dimensions: 151 x 227 x 15Cover ...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the pr...

Reducere. DescriptionThis third edition of Young Adult Literature in Action draws on the success of the previous two editions and updates and expands on them...

Reducere. "A noted naturalist explores the centrality of home in the lives of humans and other animals . . . A special treat for readers of natural history."...

Includes bibliographical references and index.

Careers in the 21st century are changing, but traditional education methods are not preparing students for these new jobs and demands. In this thou...

In the 1960s biologists and social scientists engaged in a public debate about human nature. The question-whether humans are innately aggressive or...

Reducere. When it comes to your relationship with marketing, it's time to wipe the slate clean.You've been promised big results with a quick turnaround. You'...

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