Qualitative Consumer and Marketing Research, Paperback - Robert Kozinets

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures ...

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures ...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

Reducere. The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A hands-on, start-to-finish guide to qualitative research, showcasing the complexities and interrelationships of different methods and strategies, ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the ...

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The bestselling guide to qualitative research, updated and expanded Qualitative Research is the essential guide to understanding, designing, conduc...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book is the road map to proficiency and development in the field of qualitative research. Borrowing from a wealth of experience teaching intro...

Written by leaders of qualitative methodology and edited by one of the biggest names in the field, this book provides up-to-date and interdisciplin...

Reducere. Every year a vast number of research studies and a myriad of other forms of 'evidence' are produced that have potential to inform policy and practi...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

*Shortlisted for the BPS Book Award 2014 in the Textbook Category* *Winner of the 2014 Distinguished Publication Award (DPA) from the Association f...

This book examines a number of research case studies in different methodological contexts to explicate the widely discussed but undertheorized issu...

Focusing on appropriate data management and dissemination, this book guides the reader through the challenges associated with using secondary data,...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

Reducere. DescriptionThis popular text, now in its fifth edition, provides step-by-step guidance for new and experienced researchers who want to use intervie...

Qualitative Research in Nursing and Healthcare is an invaluable resource for those who carry out qualitative research in the healthcare arena. It i...

Reducere. Offering clear, easy-to-understand guidance on designing qualitative research, this fully updated Seventh Edition of Marshall and Rossman's bestsel...

Reducere. Qualitative Research: Analyzing Life, Second Edition presents a fresh approach to teaching and learning qualitative methods for social inquiry--one...

Provides the essential information that health care researchers and health professionals need to understand the basics of qualitative research Now ...

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.Pu...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

DescriptionThe last two decades have witnessed a proliferation of qualitative research in sport and exercise. The Routledge Handbook of Qualitative...

An introduction to rapid research, this book shows you how to do quick, quality research that balances accommodating time and resource constraints ...

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects o...

This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism r...

Covering the entire research process - from theory through data collection and analysis to writing up the project - this book offers an easy-to-fol...

Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysing qualitative research. This multidisciplinary te...