Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, Paperback - Dr Dawn Iacobucci

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Reducere. For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've...

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. Lucrarea Marketingul Inovatiilor in Retail evidentiaza o structura logica, fiind dezvoltata in mod cuprinzator de la general spre particular. Conce...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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Description8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dy...

Publisher: McGraw-HillAuthor(s): Dwayne GremlerPublication date: 2020Dimensions: 197 x 261 x 25Cover type: Paperback / softbackRedescopera farmecul...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

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Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments includ...

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Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates th...

Reducere. Contributor(s): Author: DMD Mph Dr Ann Marie GorczycaMARKETING The business of dentistry is more competitive than ever. An understanding of marketi...

Hone and perfect your digital marketing skills and learn how to apply them effectively within the B2B marketing sphere, with this practical resource.

Thought you couldn t learn statistics? You can and you will Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date...

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Companiile americane cheltuiesc pe marketing mai multi bani (235 de miliarde de dolari pe an) decat intreg PIB-ul Mexicului. Si totusi, consumatori...

Veti face cunostinta cu teme, obiective si strategii proprii marketingului, totodata veti afla notiuni de baza privind studiul de marketing. Un mar...

Publisher: Taylor & Francis LtdAuthor(s): Jaap E. WieringaIllustration(s): 205 Line drawings, color; 7 Tables, color; 205 Illustrations, colorNumbe...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Reducere. This text aims to help researchers and students to understand the purpose and presentation of multivariate statistical techniques. The most commonl...

DescriptionContaining more than 800 photographs, Airliner Models chronicles the use of professionally made airliner models in the marketing of air ...

Va intrebati ce fac ceilalti 5%? Sunt cei care au ales sa imite comportamentul celor care nu se bazeaza pe salariu, care stiu sa-si valorifice timp...

Reducere. ★★ 3 Manuscritos en 1 Libro - Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★ **Marketing en Facebook** Este libro es una gu...