Statistics for Marketing and Consumer Research, Paperback - Mario Mazzocchi

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

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English for Marketing and Advertising. Cu CD - Sylee Gore

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

Framed in a student-friendly writing style, this text presents the essentials of statistics with an applied approach. It encourages skill developme...

Reducere. Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

A practical introduction to epidemiology, biostatistics, and research methodology for the whole health care community This comprehensive text, whic...

Reducere. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be b...

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Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Primarily aimed at medical researchers, this book aims to provide an understanding of the basic principles that underlie research design, data anal...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Publisher: Left Coast Press IncAuthor(s): Chris AndersenIllustration(s): illustrationsNumber of pages: 159Publication date: 2013Dimensions: 153 x 2...

Reducere. This book offers original, pedagogically sound, classroom--tested activities for teaching statistics and research methods that engage students, tea...

Reducere. Contributor(s): Author: Hossein Pishro-Nik Since the 2014 publication of Introduction to Probability, Statistics, and Random Processes, many have r...

How the increasing reliance on metrics to evaluate scholarly publications has produced new forms of academic fraud and misconduct.The traditional a...

DescriptionGet on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals ...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Comb...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major ...

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Revised edition of the author's Psychological foundations of marketing, 2013.

A practical guide to methods of psychological research and the analytical procedures required in creating a research project in psychology.

Starting Out in Methods and Statistics for Psychology: a Hands-on Guide to Doing Research takes first year psychology students through the entire p...

Publisher: Taylor & Francis LtdNumber of pages: 400Collection: Marketing and Consumer Psychology SeriesPublication date: 2017Dimensions: 152 x 228 ...

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a ...

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Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. Written by Eva Lawrence and Kathrynn Adams, this study guide provides instructions for performing statistical calculations in IBM(R) SPSS (R) along...

A simple, logically sequenced guide to research methods and statistics in business based on SPSS

Written for the non-mathematician and free of unexplained technical jargon, Applied Statistics: Business and Management Research provides a user-fr...