Data-First Marketing. How To Compete and Win In the Age of Analytics, Hardback - Julia Lim

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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

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Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleash...

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Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

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Reducere. If you're a sentient human these days, you've heard people talking of the phenomenal riches promised by the power of big data. Over the past decade...

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Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can tra...

Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in Peo...

Reducere. If you want to learn about data analytics and data mining then keep reading...2 comprehensive manuscripts in 1 book Data Analytics: An Essential Be...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.Publisher: Kogan Page LtdAuth...

How the future of work impacts your present career, and what you can do to take advantage of artificial intelligence rather than have it replace you.

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If you want to avoid wasting time and energy building something that nobody wants, then keep reading...Lean Analytics is an incredibly popular fram...

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Reducere. DescriptionIf you want to learn about data analytics and data mining then keep reading... 2 comprehensive manuscripts in 1 bookData Analytics: An E...

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To put it plainly then: the vast majority of people tasked with creating our media simply lack the sensibilities that have always driven artistic i...

Reducere. DescriptionPeople analytics (also known as HR analytics) is revolutionizing Human Resource Management. Get ready for the future of HR and discover ...

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From Data to Decisions in Music Education Research provides a structured and hands-on approach to working with empirical data in the context of mus...

Publisher: Harvard Business Review PressAuthor(s): Tsedal NeeleyNumber of pages: 256Publication date: 2022Dimensions: 191 x 534 x 28Cover type: Har...

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Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...

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