R for Marketing Research and Analytics, Paperback - Chris Chapman

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and...

Thought you couldn t learn statistics? You can and you will Even You Can Learn Statistics and Analytics, Third Edition is the practical, up-to-date...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Description Learning Analytics in the Classroom presents a coherent framework for the effective translation of learning analytics research for educ...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

From Data to Decisions in Music Education Research provides a structured and hands-on approach to working with empirical data in the context of mus...

Your all-in-one resource for quantitative, qualitative, and spatial analyses in Excel(R) using current real-world healthcare datasets.Health Servic...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

Reducere. REA's Total Solution for the GED(R) Test - Your All-in-One GED(R) Test Prep A high school equivalency diploma is a key to employment opportunities,...

Reducere. R is a free, open source programming language that's become a popular standard for financial and economic analysis. Quantitative Investment Portfol...

This volume is a step-by-step guide to implementing predictive data analytics in human resource management (HRM). It demonstrates how to apply and ...

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Reducere. Condensing the most important topics in all of clinical research in an easy to understand presentation. The 20 percent of what you need to know in ...

DescriptionThis is a new edition of the accessible and student-friendly 'how to' for anyone using R for the first time, for use in spatial statisti...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): G. David GarsonIllustration(s): 163 Halftones, color; 163 Illustrations, colorNumber of pages: 686Publica...

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Reducere. Are you looking to learn how you can cash in on the NFT revolution?Did you just find out about NFTs? Do you want to jump in on the craze as an arti...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...