Digital Analytics for Marketing, Paperback - Marshall Sponder

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing proc...

Reducere. It's a true story of the chaos and hurt caused by an alcoholic. The author tells her own story, writes about time spent in multiple rehabs, both in...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

DescriptionUnlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Ma...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Reducere. Are you confident that your online business will succeed, or is this a 'roll the dice' situation for you? You probably have your business idea and ...

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total ...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

Artificial Intelligence and Legal Analytics: New Tools for Law Practice in the Digital Age - Kevin D. Ashley

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. La manera en la que compramos vivienda y c mo buscamos oportunidades de inversi n ha cambiado de manera vertiginosa. El negocio inmobiliario tradic...

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing ...

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Reducere. You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with diffe...

The small business owner's go-to guide for how to embrace the digital age.

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

Reducere. Managing marketing tasks with the help of digital services such as the Internet, mobile phones, display advertisements, etc. is known as digital ma...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing st...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Description"Don't 86 Your Restaurant Sales" is a book tied to an online training course that will walk you step-by-step through building the most p...

Contributor(s): Author: Kevin D. AshleyThe field of artificial intelligence (AI) and the law is on the cusp of a revolution that began with text an...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Reducere. Are you an entrepreneur looking to make a name for yourself? Do you have an idea that you want to share with the world? Then, the best strategy you...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing str...