Marketing Research: Methodological Foundations, 12th Edition, Paperback - Dawn Iacobucci

Reducere. For all the talk of "big data" and "marketing analytics"-it all starts here-you've got to know how to get data and what to do with data once you've...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accomm...

This is the first hands-on methods guide for second language reading research. With useful pedagogical features and a unique database of L2 reading...

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three co...

Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

Revised edition of Marketing research, 2012.

Publisher: John Wiley & Sons IncAuthor(s): George S. DayNumber of pages: 768Publication date: 2020Dimensions: 203 x 254 x 30Cover type: Paperback /...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision m...

Reducere. In this intensely powerful and personal new text, Michelle Fine widens the methodological imagination for students, educators, scholars, and resear...

This project explores the ethics and methods of research in diverse forced migration contexts and proposes new ways of thinking about and documenti...

An introduction to psychological research methods with a focus very much on the research process.Publisher: SAGE Publications IncAuthor(s): Dawn M....

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

With a new discussion on the philosophy of science and an expanded focus on research ethics and sampling, this second edition continues to give rea...

Drawn from a wide range of disciplines, the contributors to this volume explore how ideologies of race and racism intersect with nationality and ge...

Bringing reconstructive biographical research into dialogue with critical realism, this book argues that causal explanations are not at odds with b...

The Financial Remedies Handbook (formerly entitled the Ancillary Relief Handbook) has established itself as a first resort for thousands of matrimo...

Reducere. The only current authorized edition of the classic work on parliamentary procedure--now in a new updated edition Robert's Rules of Order is the rec...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): Aline (Michigan State University, USA) GodfroidIllustration(s): 92 Line drawings, black and white; 62 Hal...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

Reducere. Contributor(s): Author: Paul D. LeedyAuthor: Jeanne Ellis OrmrodAuthor: Laura Ruth JohnsonAn engaging, cross-disciplinary guide to research methodo...

Reducere. DescriptionSingle Case Design (SCD) is a highly flexible method of conducting applied research where there is no control group/condition or possibi...

Reducere. Delivers the latest evidence-based guidelines you need to ensure excellence in clinical practice Now in its 12th edition, this authoritative resour...

DescriptionOffering an engaging and entertaining introduction to research methods, this is a practical and easy-to-use companion for all new resear...

The 12th edition of Organic Chemistry continues Solomons, Fryhle & Snyder's tradition of excellence in teaching and preparing students for success ...

Choosing a research method can be bewildering. This book links methodology and theory with clarity and precision, showing students and researchers ...

Reducere. Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end o...

Reducere. Contributor(s): Author: Elaine HollingsworthIn no-nonsense style Elaine describes the symptoms and causes of many health problems and offers proven...

Reducere. DescriptionYour nonconscious mind will filter out more than 99 percent of marketing you

Reducere. Accessible and comprehensive, Loosening the Grip remains an authoritative source for information about alcohol use and the problems associated with...

Reducere. DescriptionLandmark Articles in Near-Death ResearchThis volume is the first of a new book series that draws on landmark articles published in the J...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced unde...

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technic...

Revised edition of the author's Psychological foundations of marketing, 2013.