Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques, Paperback - Mike Grigsby

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is ...

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

Reducere. If you want to learn about data analytics and data mining then keep reading...2 comprehensive manuscripts in 1 book Data Analytics: An Essential Be...

Reducere. DescriptionIf you want to learn about data analytics and data mining then keep reading... 2 comprehensive manuscripts in 1 bookData Analytics: An E...

Reducere. If you want to learn about predictive analytics without having to read a boring textbook, then keep reading...Companies are collecting more data fr...

Reducere. Contributor(s): Author: Shonna D. Waters PhdAuthor: Valerie StreetsAuthor: Lindsay McFarlaneThe need for HR professionals to understand and apply d...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Reducere. The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an ...

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Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Reducere. Learn how to use data analytics to improve efficiencies, accelerate growth, and increase sales (even if you know NOTHING) What if you could leverag...

Reducere. Analyze company data quickly and easily using Microsoft's powerful data tools. Learn to build scalable and robust data models, clean and combine di...

As leaders increasingly understand the importance of good safety practice to support their business objectives, safety and health practitioners dev...

Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arr...

Reducere. If you are convinced that the world today is producing more data than the previous decades, then you understand that processing yesterday's data fo...

Features a crystal directory, organised by colour, covers the properties of over 200 stones, as well as their common and historical uses.Publisher:...

Reducere. With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about consumer judgment...

Each chapter in this introduction features existing data sets and hands-on exercises to present readers with all the practical tools needed to succ...

If you want to avoid wasting time and energy building something that nobody wants, then keep reading...Lean Analytics is an incredibly popular fram...

Reducere. While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as da...

From Data to Decisions in Music Education Research provides a structured and hands-on approach to working with empirical data in the context of mus...

Collecting Qualitative Data provides an accessible guide to moving beyond traditional face-to-face interviews. Focusing on a range of textual, medi...

A cross between Deborah Tannen's YOU DON'T UNDERSTAND and a Relate guide, this well-written, accessible book by America's phenomenally successful r...

Increase adoption and usage of data analytics with a step-by-step agile process to gain stakeholder buy-in and create actionable business value.Pub...

Reducere. If you want to learn about data science and big data, then keep reading... Two manuscripts in one book: Data Science: What You Need to Know About D...

If you want to learn about big data, then keep reading... Do you want to understand what big data is all about, but you don't get all the hype? Are...

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Reducere. Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it c...

Collecting Qualitative Data provides an accessible guide to moving beyond traditional face-to-face interviews. Focusing on a range of textual, medi...

Reducere. Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers a...

Reducere. If you want to learn about big data, then keep reading...Do you want to understand what big data is all about, but you don't get all the hype?Are y...

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. T...

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Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...

Reducere. The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framew...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

With the explosion of data, computing power, and cloud data warehouses, SQL has become an even more indispensable tool for the savvy analyst or dat...