Marketing Metrics. Leverage Analytics and Data to Optimize Marketing Strategies, Paperback - Christina Inge

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

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Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

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Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

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Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outsh...

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Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Publisher: Taylor & Francis LtdAuthor(s): Jaap E. WieringaIllustration(s): 205 Line drawings, color; 7 Tables, color; 205 Illustrations, colorNumbe...

Reducere. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Es...

If you want to explode your business growth with social media marketing, then keep reading...Do you want your business or brand on social media to ...

El libro que te dar los conocimientos de Big Data Analytics que necesitas como CEO o Director de Marketing Si eres un directivo con perfil de negoc...

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Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

Publisher: Pearson Education (US)Author(s): Mike MoranNumber of pages: 208Collection: IBM PressPublication date: 2016Dimensions: 152 x 227 x 14Cove...

Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage.

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This book is for leaders, aspiring leaders, professionals, students, performance improvement practitioners, and strategists regardless of industry....

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

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Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Description- Digital Marketing Like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels- Written ...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Reducere. Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior...

Analiza si interferenta statistica a datelor de marketing - Manuela Rozalia Gabor

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, m...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop ...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Reducere. Learn how to use data analytics to improve efficiencies, accelerate growth, and increase sales (even if you know NOTHING) What if you could leverag...

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This companion piece to the Pocket Guide to Publishing-read by over 50, 000 writers-helps authors sort out their marketing program before and after...

Reducere. Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to...

Reducere. If the most influential man in history (Jesus Christ) taught a class on marketing (strategic influence), what might he say? No function is more imp...

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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...