Marketing Analytics: Strategic Models and Metrics, Paperback - Stephan Sorger

Reducere. Contributor(s): Author: Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical gui...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...

Reducere. Contributor(s): Author: Dr Dawn Iacobucci(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, ma...

This book is for leaders, aspiring leaders, professionals, students, performance improvement practitioners, and strategists regardless of industry....

Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

Reducere. Data-Driven HR: Create Value with HR Metrics and HR AnalyticsWhich job applicants have hidden talents? Which job roles are most prone to long-term ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. DescriptionThe 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is...

Reducere. Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante re...

"Published in Dutch by Noordhoff Publishers, 1993, 2017."

Supercharge options analytics and hedging using the power of Python Derivatives Analytics with Python shows you how to implement market-consistent ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Marketing cultural. Strategii de marketing in serviciile culturale - Andrei L. Badin

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Publisher: Taylor & Francis LtdAuthor(s): Mansaf AlamIllustration(s): 31 Line drawings, black and white; 31 Illustrations, black and whiteNumber of...

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity ...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

Reducere. Locul pe care il ocupa teoria comunicarii in cadrul stiintelor umaniste si exacte de azi sau, dintr-o perspectiva mai larga, in lumea contemporana,...

Marketing o abordare strategica din perspectiva competitiei - Anca Francisca Cruceru

DescriptionAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their ...

Learn mental models for error-proof thinking, analysis, and decisions.The world is not as it seems. It requires a bit more analysis to see reality,...

Reducere. A tool for anyone facing the challenge of taking strategic decisions, this book offers thirty recognised and effective strategic models to choose f...

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases,...

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementatio...

This sixth edition of the popular For Dummies title accounts for Facebook's growth, changes in the algorithm, the onset of reaction buttons and the...

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological...

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments includ...

Volumul cuprinde un studiu comparativ al abordarilor privind marketingul politic si o clarificare a sectorului publicistic privind domeniul marketi...

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Reducere. DescriptionExamine business problems and use a practical analytical approach to solve them by implementing predictive models and machine learning t...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in ...

DescriptionIs your company ready for the next wave of analytics?Data analytics offer the opportunity to predict the future, use advanced technologi...

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

Reducere. Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any onlin...

Strategic Decisions: The 30 Most Useful Models - Marcel Planellas, Anna Muni

A short guide for managers to introduce big data technology to their organizations and change the culture and expectations around information manag...

Publisher: Pearson Education (US)Author(s): David StephanNumber of pages: 400Collection: Pearson Business Analytics SeriesPublication date: 2022Dim...

Marketing strategic digital in sanatate. Curs universitar - Victor Lorin Purcarea

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...