Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Paperback - Chuck Hemann

Reducere. Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely b...

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing fact...

Reducere. Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of informati...

Reducere. As a therapist and former video game developer, Ryan Anderson has seen the good and bad that comes from gazing at our screens. In this enlightening...

Reducere. Competitive Intelligence (CI) has emerged as a "must-have" for companies across industries. Equally valuable to the competitive intelligence profes...

This comprehensive book provides students with a ``grand tour`` of the tools needed to measure digital activity and implement best practices for us...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an imp...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: 1517 MediaAuthor(s): Chris StedmanNumber of pages: 331Publication date: 2022Dimensions: 152 x 227 x 28Cover type: Paperback / softbackRe...

Contributor(s): Author: Francisco J. Lopez LubianAuthor: Jose EstevesAn in-depth examination of the concept of value in a digital world, an analysi...

DescriptionAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite th...

DescriptionThere's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. Bu...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Reducere. DescriptionDaunted by differentiation and devices? Ditching tech isn't the answer--understanding how to find the right tool for the right moment is...

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to ide...

Introduces readers to Liv, a young changemaker empowered to use digital tools to create and share content online. Liv's story offers readers an opp...

Reducere. What Every Parent Needs to Know about Screens and Their KidsMaybe your kids are like many others--glued to their smartphones, social media, and str...

A Harvard-trained psychiatrist and mom of three gives parents and educators the tech habits children need to achieve their full potential--and a si...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Reducere. DescriptionThe revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions ...

Reducere. Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky ...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more enga...

Reducere. A smart city is a framework that aims to develop, deploy and promote sustainable development practices to address the growing challenges of urbaniz...

We're living through The Breakdown. A time of enormous political upheaval and polarised opinion. Many of us feel ill-equipped to understand and deb...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

Build an HR strategy that leverages the potential of digital transformation and new technologies to improve employee and business performance.

Reducere. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In ...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

DescriptionCan today's society, increasingly captivated by a constant flow of information, share a sense of history? How did our media-making foreb...

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functiona...

Reducere. This book is for Digital Marketing Managers who want to achieve things that they never thought possible. Being a Digital Marketing Manager is tough...

Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the digital revolution. Wilkinson...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

The majority of journalism graduates find themselves working in local settings at some point during their careers; this book will equip them with a...

Discover, keep and develop the people with the skills your business needs to succeed in the new world of work.Publisher: Kogan Page LtdAuthor(s): M...

An essential guide for parents navigating the new frontier of hyper-connected kids

DescriptionDigital innovation -- involving the Internet, its content and ecosystems of global users -- is a rapidly evolving way of creating strate...

Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full po...